Online vs. offline product research by category in Italy 2022

Published by
Alexander Kunst,
Mar 16, 2023
When asked about "Online vs. offline product research by category", most Italian respondents pick "Consumer electronics (e.g. TV, smartphones)" as an answer. 63 percent did so in our online survey in 2022.
The Global survey is part of Statista Consumer Insights, providing you with exclusive consumer survey results on more than 500 industries and topics.

Online vs. offline product research by category in Italy in 2022

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Number of respondents

2,029 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "For which of these products do you mostly look for information online rather than offline?"

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Statistics on " Online shopping in Italy "

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Other statistics that may interest you Online shopping in Italy

Overview

7

Pre-purchase behavior

4

Online purchases

6

Payment and delivery

6

Shopping trends

5

Further related statistics

5

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Statistics

Topics

Online shopping in ItalyInternet usage in ItalyE-commerce in ItalyMobile commerce in ItalyOnline marketplaces in Italy
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