Sources of inspiration for new products in Italy 2024
The survey was conducted online among 2,028 respondents in Italy, in 2024.
Everything on "Online shopping in Italy " in one document: edited and divided into chapters, including detailed references.
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Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Overview
Pre-purchase behavior
Online purchases
Payment and delivery
Shopping trends
Further related statistics