Attitudes towards online advertising in Italy 2024

Attitudes towards online advertising in Italy as of December 2024

CharacteristicShare of respondents
I am often annoyed by advertising on the internet 44%
I don't mind advertising if I get free content in return 35%
It annoys me when I receive online ads based on my search history 35%
I have bought products because celebrities or influencers advertised them 23%
I use ad blockers when browsing the internet 19%
I am excited about using the metaverse (immersive virtual world) 18%
I often have difficulty distinguishing advertising from content 13%
I don't mind when companies use my personal data for advertising 11%
None of the above 7%
Created with Highcharts 7.2.2Share of respondents44%44%35%35%35%35%23%23%19%19%18%18%13%13%11%11%7%7%I am often annoyed by advertising on the internetI don't mind advertising if I get free content in returnIt annoys me when I receive online ads based on my search historyI have bought products because celebrities or influencers advertisedthemI use ad blockers when browsing the internetI am excited about using the metaverse (immersive virtual world)I often have difficulty distinguishing advertising from contentI don't mind when companies use my personal data for advertisingNone of the above
0%5%10%15%20%25%30%35%40%45%50%
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

January 2025

Region

Italy

Survey time period

January to December 2024

Number of respondents

2,028 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these statements about online advertising do you agree with?"

If you need more information, you can have a look at the Consumer Insights Methodology.

Citation formats
Use Statista now: unlimited access to all content

Statistics on " Digital advertising in Italy "

Other statistics that may interest you Digital advertising in Italy

Overview

4

Italian market overview

5

Formats

6

Mobile

4

Social media advertising

6

Consumer attitudes

5

Further related statistics

16
Use Statista now: unlimited access to all content
Learn more about how Statista can support your business.