This statistic depicts a survey conducted in 2019 in Japan about the perception of consumers regarding the use of their personal data for personalized brand content. During the surveyed period, the majority of Japanese respondents, over 70 percent, stated that they will not purchase the same brand anymore if the company would send them unpleasant personalized content.
Perception of individuals regarding the use of personal data for personalized brand content in Japan as of January 2019
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Share of respondents
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Adobe. (March 13, 2019). Perception of individuals regarding the use of personal data for personalized brand content in Japan as of January 2019 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1000597/japan-attitude-personalized-brand-content-privacy-data/
Adobe. "Perception of individuals regarding the use of personal data for personalized brand content in Japan as of January 2019." Chart. March 13, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1000597/japan-attitude-personalized-brand-content-privacy-data/
Adobe. (2019). Perception of individuals regarding the use of personal data for personalized brand content in Japan as of January 2019. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1000597/japan-attitude-personalized-brand-content-privacy-data/
Adobe. "Perception of Individuals regarding The Use of Personal Data for Personalized Brand Content in Japan as of January 2019." Statista, Statista Inc., 13 Mar 2019, https://www.statista.com/statistics/1000597/japan-attitude-personalized-brand-content-privacy-data/
Adobe, Perception of individuals regarding the use of personal data for personalized brand content in Japan as of January 2019 Statista, https://www.statista.com/statistics/1000597/japan-attitude-personalized-brand-content-privacy-data/ (last visited August 25, 2024)
Perception of individuals regarding the use of personal data for personalized brand content in Japan as of January 2019 [Graph], Adobe, March 13, 2019. [Online]. Available: https://www.statista.com/statistics/1000597/japan-attitude-personalized-brand-content-privacy-data/