This statistic depicts a survey conducted in 2019 in Japan about the perception of consumers regarding the use of their personal data for personalized brand content. During the surveyed period, the majority of Japanese respondents, over 70 percent, stated that they will not purchase the same brand anymore if the company would send them unpleasant personalized content.
Perception of individuals regarding the use of personal data for personalized brand content in Japan as of January 2019
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Adobe. (March 13, 2019). Perception of individuals regarding the use of personal data for personalized brand content in Japan as of January 2019 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1000597/japan-attitude-personalized-brand-content-privacy-data/
Adobe. "Perception of individuals regarding the use of personal data for personalized brand content in Japan as of January 2019." Chart. March 13, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1000597/japan-attitude-personalized-brand-content-privacy-data/
Adobe. (2019). Perception of individuals regarding the use of personal data for personalized brand content in Japan as of January 2019. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1000597/japan-attitude-personalized-brand-content-privacy-data/
Adobe. "Perception of Individuals regarding The Use of Personal Data for Personalized Brand Content in Japan as of January 2019." Statista, Statista Inc., 13 Mar 2019, https://www.statista.com/statistics/1000597/japan-attitude-personalized-brand-content-privacy-data/
Adobe, Perception of individuals regarding the use of personal data for personalized brand content in Japan as of January 2019 Statista, https://www.statista.com/statistics/1000597/japan-attitude-personalized-brand-content-privacy-data/ (last visited December 21, 2024)
Perception of individuals regarding the use of personal data for personalized brand content in Japan as of January 2019 [Graph], Adobe, March 13, 2019. [Online]. Available: https://www.statista.com/statistics/1000597/japan-attitude-personalized-brand-content-privacy-data/
