The statistic shows the results of a survey about the most chosen FMCG brands in the Philippines in 2017, broken down by the penetration rate. In 2017, Lucky Me had a penetration rate of 98.3 percent, followed by Surf with a penetration rate of 91.3 percent.
The Brand Footprint ranking measures how many times a FMCG brand is bought at the point of sale, how many households bought each brand and how many times they did it within one year.
In the Philippines, the study analyzed a total of 17 billion shopper decisions of 23 million Filipino households, covering 530 brands in the 12 months to November 2017.
Most chosen FMCG brands in the Philippines in 2017, by penetration rate
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Kantar Worldpanel. (June 19, 2018). Most chosen FMCG brands in the Philippines in 2017, by penetration rate [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1000136/philippines-most-chosen-fmcg-brands-penetration-rate/
Kantar Worldpanel. "Most chosen FMCG brands in the Philippines in 2017, by penetration rate." Chart. June 19, 2018. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1000136/philippines-most-chosen-fmcg-brands-penetration-rate/
Kantar Worldpanel. (2018). Most chosen FMCG brands in the Philippines in 2017, by penetration rate. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1000136/philippines-most-chosen-fmcg-brands-penetration-rate/
Kantar Worldpanel. "Most Chosen Fmcg Brands in The Philippines in 2017, by Penetration Rate." Statista, Statista Inc., 19 Jun 2018, https://www.statista.com/statistics/1000136/philippines-most-chosen-fmcg-brands-penetration-rate/
Kantar Worldpanel, Most chosen FMCG brands in the Philippines in 2017, by penetration rate Statista, https://www.statista.com/statistics/1000136/philippines-most-chosen-fmcg-brands-penetration-rate/ (last visited December 18, 2024)
Most chosen FMCG brands in the Philippines in 2017, by penetration rate [Graph], Kantar Worldpanel, June 19, 2018. [Online]. Available: https://www.statista.com/statistics/1000136/philippines-most-chosen-fmcg-brands-penetration-rate/
