During the second quarter of 2022, TikTok had the highest engagement among social media apps, with users worldwide spending approximately 95 minutes per day on the app. YouTube ranked second, with global users spending approximately 74 minutes in-app on average daily. Snapchat saw the lowest engagement rate among global users, with 21 minutes spent on the app per day on average during the second quarter of 2022.
Average time spent using selected mobile social apps daily for users worldwide in 2nd quarter 2022
(in minutes)
Characteristic
Average minutes spent in-app daily
TikTok
95
YouTube
74
Instagram
51
Facebook
49
Twitter
29
Snapchat
21
020406080100120
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Sensor Tower. (July 13, 2022). Average time spent using selected mobile social apps daily for users worldwide in 2nd quarter 2022 (in minutes) [Graph]. In Statista. Retrieved March 09, 2025, from https://www.statista.com/statistics/1322876/social-media-apps-time-spent-global/
Sensor Tower. "Average time spent using selected mobile social apps daily for users worldwide in 2nd quarter 2022 (in minutes)." Chart. July 13, 2022. Statista. Accessed March 09, 2025. https://www.statista.com/statistics/1322876/social-media-apps-time-spent-global/
Sensor Tower. (2022). Average time spent using selected mobile social apps daily for users worldwide in 2nd quarter 2022 (in minutes). Statista. Statista Inc.. Accessed: March 09, 2025. https://www.statista.com/statistics/1322876/social-media-apps-time-spent-global/
Sensor Tower. "Average Time Spent Using Selected Mobile Social Apps Daily for Users Worldwide in 2nd Quarter 2022 (in Minutes)." Statista, Statista Inc., 13 Jul 2022, https://www.statista.com/statistics/1322876/social-media-apps-time-spent-global/
Sensor Tower, Average time spent using selected mobile social apps daily for users worldwide in 2nd quarter 2022 (in minutes) Statista, https://www.statista.com/statistics/1322876/social-media-apps-time-spent-global/ (last visited March 09, 2025)
Average time spent using selected mobile social apps daily for users worldwide in 2nd quarter 2022 (in minutes) [Graph], Sensor Tower, July 13, 2022. [Online]. Available: https://www.statista.com/statistics/1322876/social-media-apps-time-spent-global/
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