Hamburg, December 19, 2014

brand eins Thema: Agenturen – German industry report on communication agencies available now

There are more than 25,000 communication agencies in Germany, ranging from well-established networks and large, owner-operated service providers to small specialist agencies. The question is: is it better to choose a prestigious name when it comes to selecting digital or traditional advertising, event marketing and public relations agencies? Or will smaller agencies provide equal or even better results?

As part of an extensive study on the subject, Statista analysts went ahead and asked both the creative minds in the agencies and their clients. Which agency would they recommend for which type of project? And who really knows their way around which industry? After all, they should know.

The German magazine brand eins is a monthly publication concentrating on articles, insights and interviews from a socio-economic angle. The brand eins series “Thema” is a special edition of the magazine with each issue focusing on one selected theme. After the spring 2014 edition, which examined business consultancies, brand eins Thema then took a closer look at communication agencies. The issue explains both branch-specific trends as well as important questions within the industry. How does modern advertising work? How can ever shrinking budgets be split across a growing number of marketing channels? Can the results actually be quantified? And what do the experts say?

The industry reports in the brand eins Thema series are a cooperation of brand eins Wissen and Statista. They contain analytical yet interesting articles and a ranking of the best in their industry based on one comprehensive study.

“Brand eins Thema: Agenturen” will be available from December 19, 2014 (148 pages, €9.50) and can be purchased at selected newsagents across German-speaking countries – or directly from brand eins: www.brandeinswissen.de

Contact:

Susanne Risch

Editor in chief

Tel.: +49 (40) 80 80 589 20

E-mail: susanne_risch@brandeinswissen.de

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