TikTok: Reshaping the Face of the Beauty Industry

The future of e-commerce is here. In September 2023, TikTok launched its highly anticipated e-commerce platform TikTok Shop in the U.S., rolling out in-app purchasing for all American users.The first reports are optimistic: during its launch, TikTok Shop already ranked in the top 20 beauty & personal care e-commerce companies in the U.S. As a result, TikTok became an even bigger e-commerce player than it was.

In this co-written report with Similarweb, we explore how TikTok has become an e-commerce force to be reckoned with, with a special focus on holiday sales of leading beauty and personal care brands.

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