Methodology

The 2022 America’s Best Retailers rankings were identified from the results of an independent survey of more than 10,000 U.S. customers who have shopped at the retailers in person in the past three years. In total, over 150,000 evaluations were collected. The awarded retailers each received on average 100 evaluations from customers.

The survey was conducted on retailers from 39 categories, providing results for a broad spectrum of customer experiences in traditional retail. For each category, only retailers present in at least two census regions have been included in the list (exceptions made for retailers with 600 or more locations).

In total, the survey took an average of 9 - 11 minutes to complete, and the field period ran from February to March 2022.

The final assessment and rankings were based on the Likelihood of Recommendation (50% of the final score) and five evaluation criteria (also 50% of the final score):

• Products: measures the quality, price, range and variety of products offered in store.
• Customer Service: measures the friendliness, helpfulness, and availability of employees in store.
• Atmosphere: measures the general atmosphere, lighting/illumination, music, cleanliness of stores.
• Accessibility: measures the parking availability, store hours, convenience of store location.
• Shop Layout: measures the order that products are displayed, aisle size, product presentation, mannequins, store size.

The top 3 - 10 retailers based on category size receiving the highest scores in each category were awarded as America’s Best Retailers 2022

For further information on the methodology please click here.

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