To ensure that you make full use of this increased profile, and to highlight your inclusion, we would like to extend to you the following options available to you as a listed company:

1) You may purchase the license to use the official Financial Times Diversity Leaders 2021 Logo across your communication and marketing channels. This is available only to the listed companies and will enable you to showcase that yours is a company that is taking action and leading the way.

2) We can also off er you an Analysis Package, giving you a qualitative insight into your performance.

Use the Diversity Logo…*

• for your company website (e.g. HR sites)
• on company social media pages, blogs, twitter etc.
• in your job ads
• in print & banner ad materials
• in presentations and official documents (e.g. for potential employees and business partners)
• at events
• in e-mail signatures and newsletters
• and more...

Methodology

Corporations from all industry sectors (employing at least 250 people in the following countries were eligible: Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Norway, Poland, Spain, Sweden, Switzerland and the United Kingdom.

The survey was conducted using online access panels, providing representative samples of the workforce in the respective countries. Each respondent was asked which company or institution she or he works for in an open ended question and with an autofill option. The surveys took an average of 6-9 minutes to complete and the field period ran from April to August 2020.
On top of reaching tens of thousands of employees via the panels, a call to participate and evaluate one’s employer was published on ft.com, enabling eligible employees to actively participate.

Survey participants were first asked to what extent they think their employer promotes diversity on a scale from 0 to 10. In sub sequent questions, employees were prompted to give their opinion on a series of statements surrounding the topics of age, gender, equability, ethnicity, disability and
sexual orientation (LGBTQ+). The rate of agreement/disagreement regarding the statements was measured on a 5 point Likert scale. In order to take the opinions of diverse groups into account, the evaluations of women, elders, and ethnic minorities were weighted significantly higher than the
evaluations from non diversity groups.

Participants were also given the chance to evaluate other prominent employers in their respective industries with regard to diversity.

In total, over 300,000 evaluations formed the basis to identify the Diversity Leaders.

The 850 companies receiving the highest total scores were awarded as the Diversity Leaders 2021.

The detailed methodology can be viewed here.