Forbes World’s Best Banks
What is behind this award?
Forbes, in partnership with Statista, is pleased to publish the 2022 list of The World’s Best Banks in its fourth edition.
The World's Best Banks were selected based on an innovative methodology evaluating your organization's excellence. 45,000 customers across 27 countries were involved in the survey in which they identified banks they have checking or savings accounts with.
Customer Recommendations: survey participants rated their willingness to recommend the banks they had identified to friends and family.
Customer Satisfaction: survey participants rated how satisfied they were with the bank at the time of the survey.
Focused Criteria: survey participants evaluated banks based on Trust, Terms & Conditions, Customer Services, Digital Services, and Financial Advice.
All credit institutions offering checking and/or savings accounts were eligible to be considered for this recognition.
The final list recognizes the top banks from 28 countries based on independent surveys.
Consumer-owned banks (e.g., mutuals, cooperatives, credit unions) have also been considered in this study. However, credit unions in the US have been excluded, because they do not classify as a “bank”.
The award logo for The World's Best Banks serves to reinforce your company's reputation as one that stands out for trust and service. The logo can be incorporated into your company's marketing strategies in various ways.
Furthermore, it is an easy and efficient tool to gain new clients and retain existing customers.
Benefits to your company:
- Third-party accreditation from a trusted global media source, Forbes & Statista
- Yearly visual support for marketing strategies
- Trust generator
- Differentiator from competitors
- Talent magnet
Use the logo on various marketing channels:
- Social media
- PR campaigns
- Online recruitment profiles
- Investor relations
- Promotional events
- Advertisements
- Google AdWords
- Print and Digital Marketing
- Point of Sale
- Many more
* Please note the following conditions
Without licensing the logo, the usage in marketing-activities of this award is prohibited.
Methodology
For the first time, Forbes and Statista are honoring the World’s Best Banks by consumer opinion, recognizing the best banks in 27 different countries. The banks were chosen based on a global survey of more than 45,000 bank customers.
All credit institutions (e.g. brick-and-mortar-banks, online-only banks, mutuals, cooperatives) offering checking and/or savings accounts were considered in the study. Credit unions in the US do not classify as a bank and therefore have been excluded. Banks from the following 27 countries have been evaluated:
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The survey was administered using an online access panel. Participants were asked to identify all banks where they have opened checking or savings accounts. They had to evaluate banks regarding general satisfaction, their willingness to recommend the bank to friends and family as well as the five criteria:
- Trust
- Terms & Conditions
- Customer Services
- Digital Services
- Financial Advice
For each criterion a detailed battery of questions was asked. In total the survey took an average of 11 minutes to complete and the field period ran from CW 45 to CW 49 2021.
In each country the banks with the highest scores have been honored. The number of recognized banks for each country varies between 5 and 75 (depending on the amount of evaluations collected, the number of active banks in the specific country and the scores achieved). In total, 500 banks across 27 countries were awarded by consumers as the World’s Best Banks.
The detailed methodology can be found here.
