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Mon - Fri, 9am - 6pm (EST)
Key regions: Australia, China, Japan, Netherlands, South Korea
The use of office software has become essential in today's digital world, and Northern Africa is no exception.
Customer preferences: Customers in Northern Africa have shown a growing preference for cloud-based office software solutions. This trend is driven by the increasing need for remote work and collaboration, which has been accelerated by the COVID-19 pandemic. Additionally, customers in the region have shown a preference for software solutions that are affordable, easy to use, and compatible with multiple devices.
Trends in the market: One of the notable trends in the office software market in Northern Africa is the increasing adoption of open-source software solutions. This trend is driven by the need for cost-effective solutions and the desire for more control over the software. The market has also seen a rise in the demand for mobile office software solutions, which is driven by the increasing use of smartphones and tablets in the region.
Local special circumstances: The office software market in Northern Africa is characterized by a high level of piracy, which has been a significant challenge for software vendors operating in the region. This has resulted in a significant loss of revenue for software vendors, making it difficult for them to compete with pirated software. Additionally, the lack of reliable internet infrastructure in some parts of the region has been a significant challenge for cloud-based office software solutions.
Underlying macroeconomic factors: The office software market in Northern Africa is influenced by several macroeconomic factors, including political stability, economic growth, and foreign investment. Countries such as Egypt and Morocco have shown significant growth in their economies, which has led to an increase in the demand for office software solutions. Additionally, the region's growing population and increasing urbanization have created a significant market for office software solutions. However, political instability in some parts of the region has been a significant challenge for the market's growth.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)