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Key regions: Japan, Germany, China, Australia, Netherlands
Malta, a small island nation located in the Mediterranean Sea, has seen a steady growth in its Productivity Software market in recent years.
Customer preferences: The Maltese market, like many others, is shifting towards cloud-based productivity software. This is due to the convenience and flexibility it provides, allowing users to access their work from anywhere with an internet connection. Furthermore, there is a growing demand for software that is compatible with mobile devices, as more people are working remotely or on-the-go.
Trends in the market: One trend that is emerging in the Maltese market is the integration of artificial intelligence (AI) in productivity software. This technology can automate certain tasks, such as data entry or scheduling, freeing up time for users to focus on more important tasks. Additionally, there is a growing interest in software that provides collaboration features, allowing teams to work together on projects in real-time.
Local special circumstances: Malta's small size and limited resources have led to a strong emphasis on technology and innovation. The government has invested heavily in creating a business-friendly environment, with tax incentives and other benefits for companies that set up operations in the country. This has attracted a number of technology companies, which in turn has helped to drive the growth of the Productivity Software market.
Underlying macroeconomic factors: Malta's economy has been growing steadily in recent years, with a focus on the technology and financial sectors. This has led to an increase in the number of businesses operating in the country, which has created a demand for productivity software. Additionally, the country's membership in the European Union has provided access to a larger market, further boosting growth in the technology sector.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)