Creative Software - Thailand | Statista Market Forecast

The projected revenue for the Creative Software market in Thailand is expected to reach US$14.23m by 2024.
With an annual growth rate (CAGR 2024-2029) of 2.77%, the market volume is anticipated to reach US$16.32m by 2029.
When compared globally, United States is expected to generate the highest revenue in this market, reaching US$4.93bn in 2024.
Thailand's creative software market is booming, with a surge in demand for innovative design tools and video editing software.

Definition:

The Creative Software market covers software applications designed to support tasks such as graphic design, video editing, 3D modeling, music composition, and photo editing and are used for content creation, design, and media production.

Products in the Creative Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Creative Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G).

Key players in this market include Adobe and Corel.

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Sound & video recording software, such as OBS Studio, Camtasia, and Riverside
Image & video editing software, such as Adobe Premiere Pro, DaVinci Resolve, and Final Cut Pro

Free-of-charge software, such as Airtable, Anaplan, and BlackLine
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The Creative Software market in Thailand has been steadily growing over the past few years, with a particular focus on graphic design and video editing software.

Customer preferences: Thai consumers have shown a preference for software that is user-friendly and affordable, while still offering a wide range of features. In particular, there has been a growing demand for software that can be used on mobile devices, as the use of smartphones and tablets continues to increase in Thailand.

Trends in the market: One trend in the Creative Software market in Thailand is the increasing popularity of cloud-based software. This allows users to access their software and data from anywhere, without the need for expensive hardware or software installations. Another trend is the rise of subscription-based pricing models, which allow users to pay for software on a monthly or yearly basis, rather than having to purchase it outright. This makes the software more accessible to a wider range of users, particularly those who may not have the funds to invest in expensive software packages.

Local special circumstances: Thailand has a growing creative industry, with many local businesses and individuals looking to create high-quality content for a range of purposes, from marketing to entertainment. This has led to an increased demand for software that can help users create professional-grade content quickly and easily. Additionally, Thailand has a large number of small and medium-sized enterprises (SMEs), many of which may not have the resources to invest in expensive software packages. This has created a need for affordable, user-friendly software that can help these businesses compete with larger companies.

Underlying macroeconomic factors: Thailand has a growing economy, with a large and increasingly affluent middle class. This has led to an increase in demand for high-quality products and services, including creative content. Additionally, the Thai government has been actively promoting the creative industry, recognizing its potential to drive economic growth and create jobs. This has led to increased investment in the sector, including the establishment of creative hubs and other initiatives aimed at supporting local businesses and entrepreneurs. Finally, Thailand's strategic location in Southeast Asia has made it an attractive destination for foreign investors, many of whom are looking to tap into the country's growing creative industry.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

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These activities are planned and put into stages in a logical order, a process known as the software development life cycle (SDLC) or software development. The SDLC often includes six stages: requirement analysis, design, development, testing, implementation, documentation, and evolution. Programming languages such as JavaScript and C++ are used to create software, with JavaScript being the most popular programming language in 2023 and used by roughly 65 percent of software developers.