Creative Software - D-A-CH | Statista Market Forecast

In 2024, the Creative Software market in the D-A-CH region is expected to generate a projected revenue of US$570.20m.
Looking ahead, this market segment is anticipated to experience an annual growth rate (CAGR 2024-2029) of 0.82%, leading to a market volume of US$593.80m by 2029.
When compared globally, United States is predicted to generate the highest revenue in 2024, amounting to US$4.93bn.
In the D-A-CH region, Germany leads the way in the Creative Software market with its strong focus on technological innovation and creative industries.

Definition:

The Creative Software market covers software applications designed to support tasks such as graphic design, video editing, 3D modeling, music composition, and photo editing and are used for content creation, design, and media production.

Products in the Creative Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Creative Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G).

Key players in this market include Adobe and Corel.

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Sound & video recording software, such as OBS Studio, Camtasia, and Riverside
Image & video editing software, such as Adobe Premiere Pro, DaVinci Resolve, and Final Cut Pro

Free-of-charge software, such as Airtable, Anaplan, and BlackLine
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The Creative Software market in D-A-CH has been experiencing steady growth in recent years, driven by a growing demand for digital content creation tools and increasing adoption of cloud-based solutions.

Customer preferences: Customers in D-A-CH are increasingly looking for software solutions that enable them to create high-quality digital content quickly and easily. This has led to a shift towards cloud-based solutions that offer greater flexibility and scalability, as well as more affordable pricing models. Additionally, there is a growing demand for software that can be used across multiple devices and platforms, enabling users to work seamlessly across different environments.

Trends in the market: One of the key trends in the Creative Software market in D-A-CH is the growing adoption of cloud-based solutions. This is driven by the increasing need for flexibility and scalability, as well as the desire for more affordable pricing models. Another trend is the rise of mobile devices as a platform for content creation, which has led to a growing demand for software that can be used across multiple devices and platforms. Additionally, there is a growing focus on collaboration and teamwork, with many software solutions now offering features that enable users to work together more effectively.

Local special circumstances: Germany is the largest market for Creative Software in D-A-CH, with a strong focus on the gaming industry. Switzerland has a thriving design industry, which has led to a growing demand for software solutions that enable designers to create high-quality digital content. Austria has a smaller market for Creative Software, but there is still a growing demand for solutions that enable users to create digital content quickly and easily.

Underlying macroeconomic factors: The Creative Software market in D-A-CH is being driven by a number of macroeconomic factors, including the growing importance of digital content in the modern economy, the increasing adoption of cloud-based solutions, and the rise of mobile devices as a platform for content creation. Additionally, there is a growing focus on collaboration and teamwork, which is driving demand for software solutions that enable users to work together more effectively. Overall, the Creative Software market in D-A-CH is expected to continue to grow in the coming years, driven by these underlying macroeconomic factors.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

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These activities are planned and put into stages in a logical order, a process known as the software development life cycle (SDLC) or software development. The SDLC often includes six stages: requirement analysis, design, development, testing, implementation, documentation, and evolution. Programming languages such as JavaScript and C++ are used to create software, with JavaScript being the most popular programming language in 2023 and used by roughly 65 percent of software developers.