Collaboration Software - Thailand

The Collaboration Software market in Thailand is expected to witness significant growth in the coming years.
According to projections, the revenue in this market is estimated to reach US$22.96m in 2024.
Furthermore, it is anticipated that the market will experience a steady annual growth rate of 3.07% from 2024 to 2029, resulting in a market volume of US$26.70m by the end of 2029.
When compared globally, it is noteworthy that United States is expected to generate the highest revenue in the Collaboration Software market.
In 2024 alone, the revenue United States is projected to amount to a staggering US$7.84bn.
This signifies the dominance of the United States in the global Collaboration Software market.
Thailand's increasing adoption of collaboration software is driving efficiency and enhancing teamwork in the country's software industry.

Definition:

The Collaboration Software market covers software applications that are used to facilitate communication and collaboration among teams and individuals within an organization through various channels, such as email, instant messaging, video conferencing, and file sharing.

Products in the Collaboration Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Collaboration Software market comprises revenue, revenue growth, and key player market shares as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G).

Key players in this market include Zoom, Cisco, Slack, and LogMeIn.

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Team collaboration applications, such as Slack, Jira, and Trello
Conferencing applications, such as Zoom, Skype, and Microsoft Teams
Email applications, such as Microsoft Outlook, Amazon WorkMail, and Yahoo Business Mail
Synchronization software, such as NinjaOne, Cato Networks Suite, and ManageEngine ADManager Plus
Sharing software, such as Google Drive, Dropbox, and OneDrive

Social networks, such as Yammer, Twitter, and Buffer
Free-of-charge software, such as Airtable, Anaplan, and BlackLine
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The demand for collaboration software in Thailand has been increasing steadily over the past few years.

Customer preferences: Thai businesses are increasingly adopting collaboration software to improve their operational efficiency, communication, and project management. They are looking for software that is easy to use, customizable, and can integrate with other tools. Additionally, customers prefer cloud-based solutions that offer flexibility and scalability.

Trends in the market: One of the major trends in the collaboration software market in Thailand is the shift towards remote work. The COVID-19 pandemic has forced many businesses to adopt remote work, leading to an increased demand for collaboration software. Another trend is the adoption of artificial intelligence (AI) and machine learning (ML) in collaboration software, which can automate tasks, improve communication, and enhance decision-making. Finally, there is a growing trend towards the integration of collaboration software with other tools, such as project management software, customer relationship management (CRM) software, and enterprise resource planning (ERP) software.

Local special circumstances: One of the unique challenges in the Thai market is the language barrier. Many collaboration software solutions are designed for English-speaking users, which can be a barrier for Thai businesses. As a result, there is a growing demand for software that supports the Thai language. Additionally, Thai businesses have unique cultural norms and practices that may impact the adoption of collaboration software. For example, Thai businesses place a high value on personal relationships and face-to-face communication, which may make it more difficult to adopt remote work and collaboration software.

Underlying macroeconomic factors: Thailand is a rapidly developing economy, with a growing middle class and a strong focus on innovation and technology. The government has launched initiatives to promote digital transformation and support the growth of the tech industry. Additionally, Thailand has a highly skilled workforce, with a large number of graduates in science, technology, engineering, and mathematics (STEM) fields. These factors are driving the growth of the collaboration software market in Thailand.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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