Enterprise Software - Southern Asia

Southern Asia

Highlights

The Enterprise Software market in Southern Asia is estimated to generate a revenue of US$5.10bn by the year 2024.
Among the various segments, Customer Relationship Management Software holds the largest market share, with a projected volume of US$1.58bn in 2024.
It is expected that the revenue will experience a compound annual growth rate (CAGR 2024-2029) of 12.44%, resulting in a market volume of US$9.16bn by 2029.
Furthermore, the average Spend per Employee in the Enterprise Software market is expected to reach US$7.04 in 2024.
In terms of global comparison, United States is anticipated to generate the highest revenue, reaching US$150.50bn in 2024.
In Southern Asia, India is witnessing a surge in demand for enterprise software as businesses embrace digital transformation to stay competitive.

Key regions:

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
AI Development Tool Software refers to a specialized category of software designed to facilitate the creation, testing, deployment, and management of artificial intelligence (AI) models and applications.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

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Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Enterprise Software market in Southern Asia has been experiencing significant growth in recent years, driven by a combination of factors such as increasing digitization, rising demand for automation, and the growing adoption of cloud-based solutions.

Customer preferences: Customers in Southern Asia are increasingly seeking software solutions that are user-friendly, customizable, and scalable. They are also looking for software that can help them streamline their business processes, reduce costs, and increase productivity. Additionally, customers are placing a greater emphasis on data security and privacy, which has led to a growing demand for software that can provide robust security features.

Trends in the market: The Enterprise Software market in Southern Asia is witnessing several key trends. One of the most significant trends is the increasing adoption of cloud-based software solutions. Cloud-based software offers several benefits, such as lower costs, greater flexibility, and improved scalability. As a result, many businesses in Southern Asia are shifting towards cloud-based solutions.Another trend in the market is the growing demand for automation. With businesses looking to streamline their operations and reduce costs, there has been a significant increase in the adoption of automation software. This includes software that can automate tasks such as data entry, invoicing, and inventory management.

Local special circumstances: Southern Asia is a highly diverse region, with each country having its own unique set of circumstances. For example, India has a large and rapidly growing tech industry, with a strong focus on software development. On the other hand, countries like Sri Lanka and Bangladesh are still developing their tech industries and have a greater reliance on outsourcing.

Underlying macroeconomic factors: The Enterprise Software market in Southern Asia is being driven by several macroeconomic factors. One of the most significant factors is the region's rapidly growing economy. As incomes rise and businesses expand, there is a growing need for software solutions that can help them manage their operations more efficiently.Another factor is the increasing availability of high-speed internet and mobile devices. This has led to a growing demand for mobile-based software solutions, which can be accessed from anywhere at any time.Overall, the Enterprise Software market in Southern Asia is poised for significant growth in the coming years, driven by a combination of factors such as increasing digitization, rising demand for automation, and the growing adoption of cloud-based solutions. As businesses in the region continue to expand and evolve, the demand for innovative software solutions is only expected to increase.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.