Other Enterprise Software - Thailand

The revenue in the Other Enterprise Software market in Thailand is projected to reach US$66.22m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 2.27%, resulting in a market volume of US$74.08m by 2029.
The average Spend per Employee in the Other Enterprise Software market in Thailand is projected to reach US$1.65 in 2024.
In global comparison, most revenue will be generated United States with US$32.46bn in 2024.
Thailand's growing demand for innovative enterprise software solutions is driving the rapid expansion of the Other Enterprise Software market in the country.

Definition:

The Other Enterprise Software market covers aggregated revenues for the types of enterprise software that are not specifically mentioned in the other subsegments Enterprise software segment. These include, for example, Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Products in the Other Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Other Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include SAP, Oracle, Atlassian, and ServiceNow.

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Content applications, such as Adobe Experience Manager, Semrush, and HubSpot
Performance management applications, such as PerformYard, Workday, and Monday
Workforce management software, such as ADP Workforce Now, BambooHR, and Zoho People

Enterprise resource planning software, such as Odoo, SAP Business One, NetSuite, and Microsoft Dynamics 365
Customer relationship management software, such as Salesforce Sales Cloud, Monday sales CRM, and HubSpot CRM
Business intelligence software, such as Toast, Heap, and insightsoftware
Supply chain management software, such as Anvyl, Tada, and Magaya Supply Chain
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The Other Enterprise Software market in Thailand has been experiencing significant growth in recent years.

Customer preferences: Thai businesses have been increasingly adopting cloud-based enterprise software solutions due to their scalability, flexibility, and cost-effectiveness. Additionally, there has been a growing demand for software that can integrate with other business applications and provide real-time data analytics.

Trends in the market: One of the major trends in the Other Enterprise Software market in Thailand is the adoption of software solutions that cater to specific industries such as healthcare, manufacturing, and retail. This trend is driven by the need for industry-specific features and functionality. Another trend is the emergence of mobile-first enterprise software solutions that are designed to be used on smartphones and tablets. This trend is driven by the increasing use of mobile devices in the workplace.

Local special circumstances: The Thai government has been actively promoting the adoption of digital technologies to drive economic growth. This has led to the development of a vibrant startup ecosystem and the emergence of several local software companies. Additionally, the government has been investing in digital infrastructure such as high-speed internet and data centers to support the growth of the digital economy.

Underlying macroeconomic factors: Thailand has a rapidly growing economy and a large and expanding middle class. This has led to an increasing demand for enterprise software solutions that can help businesses improve efficiency and productivity. Additionally, Thailand has a highly skilled workforce that is well-suited to the development and implementation of enterprise software solutions. Finally, Thailand is strategically located in the heart of Southeast Asia, making it an attractive location for businesses looking to expand into the region.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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