Other Enterprise Software - Africa

The projected revenue for the Other Enterprise Software market in Africa is expected to reach US$653.90m in 2024.
This forecast indicates a positive growth trend for the market in the coming years.
With an annual growth rate (CAGR 2024-2029) of 4.80%, the market is projected to expand significantly, reaching a market volume of US$826.60m by 2029.
In terms of average Spend per Employee, the Other Enterprise Software market in Africa is expected to reach US$1.27 in 2024.
This figure represents the average amount of money spent per employee in the market segment.
When comparing the revenue generated in the Other Enterprise Software market globally, it is noteworthy that United States is projected to generate the highest revenue, reaching US$32.46bn in 2024.
This indicates the dominance of the United States in this market segment on a global scale.
The demand for Other Enterprise Software in Africa is rapidly growing, driven by the continent's increasing focus on digital transformation and technology adoption.

Definition:

The Other Enterprise Software market covers aggregated revenues for the types of enterprise software that are not specifically mentioned in the other subsegments Enterprise software segment. These include, for example, Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Products in the Other Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Other Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include SAP, Oracle, Atlassian, and ServiceNow.

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Content applications, such as Adobe Experience Manager, Semrush, and HubSpot
Performance management applications, such as PerformYard, Workday, and Monday
Workforce management software, such as ADP Workforce Now, BambooHR, and Zoho People

Enterprise resource planning software, such as Odoo, SAP Business One, NetSuite, and Microsoft Dynamics 365
Customer relationship management software, such as Salesforce Sales Cloud, Monday sales CRM, and HubSpot CRM
Business intelligence software, such as Toast, Heap, and insightsoftware
Supply chain management software, such as Anvyl, Tada, and Magaya Supply Chain
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The Other Enterprise Software market in Africa has been rapidly developing in recent years, driven by a combination of customer preferences, local special circumstances, and underlying macroeconomic factors.

Customer preferences: African customers are increasingly interested in Other Enterprise Software that can help them streamline their business processes, reduce costs, and improve efficiency. Cloud-based solutions are particularly popular, as they offer flexibility, scalability, and cost-effectiveness. Customers are also looking for software that is easy to use, customizable, and integrates with other systems.

Trends in the market: The Other Enterprise Software market in Africa is experiencing significant growth, with many countries seeing double-digit increases in software spending. South Africa is the largest market, followed by Nigeria, Kenya, and Egypt. The market is dominated by multinational vendors, but local players are gaining ground. There is also a trend towards industry-specific software, as businesses look for solutions tailored to their needs. Finally, there is a growing interest in artificial intelligence and machine learning, which are seen as key technologies for the future.

Local special circumstances: Africa is a diverse continent with a wide range of languages, cultures, and business practices. This diversity creates both challenges and opportunities for software vendors. Vendors need to be able to offer solutions that are tailored to local needs and can be easily adapted to different environments. They also need to be able to navigate complex regulatory environments and work with local partners to build trust and credibility.

Underlying macroeconomic factors: The Other Enterprise Software market in Africa is being driven by a combination of factors, including economic growth, rising middle class, and increasing urbanization. Many African countries are experiencing rapid economic growth, which is creating new opportunities for businesses. The middle class is also growing, which is driving demand for goods and services. Finally, urbanization is increasing, which is creating new challenges for businesses that need to manage complex supply chains and logistics. Other macroeconomic factors that are driving the market include the increasing adoption of mobile technology, the growth of e-commerce, and the increasing importance of data analytics.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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