Enterprise Software - Northern Africa

Northern Africa

The Enterprise Software market in Northern Africa is expected to achieve a revenue of US$784.80m in 2024.
Among the various software categories, Customer Relationship Management Software dominates the market, with a projected market volume of US$237.20m in the same year.
The market is anticipated to showcase a compound annual growth rate (CAGR 2024-2029) of 7.31%, resulting in a market volume of US$1,117.00m by 2029.
Moreover, the average Spend per Employee in the Enterprise Software market is projected to reach US$10.14 in 2024.
In a global perspective, United States is expected to generate the highest revenue with an estimated amount of US$150.50bn in 2024.
In Northern Africa, the enterprise software market is witnessing a surge in demand as businesses embrace digital transformation to enhance efficiency and productivity.

Key regions: France, United Kingdom, Australia, Canada, South Korea

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
AI Development Tool Software refers to a specialized category of software designed to facilitate the creation, testing, deployment, and management of artificial intelligence (AI) models and applications.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

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Region

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Currency

Analyst Opinion

The Enterprise Software market in Northern Africa has been steadily growing in recent years, driven by the increasing adoption of digital technologies by businesses and governments in the region.

Customer preferences: The preferences of customers in Northern Africa are similar to those in other regions, with a growing demand for cloud-based software solutions that offer scalability and flexibility. Businesses are also looking for software that can help them improve their operational efficiency and reduce costs.

Trends in the market: One of the key trends in the Enterprise Software market in Northern Africa is the increasing adoption of software solutions for e-commerce, as more businesses look to expand their online presence. Another trend is the growing demand for software solutions that can help businesses manage their supply chain and logistics operations more effectively.

Local special circumstances: One of the unique challenges facing the Enterprise Software market in Northern Africa is the relatively low levels of digital literacy in the region, particularly among small and medium-sized businesses. This has led to a growing demand for software solutions that are easy to use and require minimal technical expertise.

Underlying macroeconomic factors: The growth of the Enterprise Software market in Northern Africa is being driven by a number of underlying macroeconomic factors, including the region's young and growing population, rising levels of foreign investment, and a growing focus on economic diversification. Additionally, many governments in the region are investing heavily in digital infrastructure and initiatives to promote the adoption of digital technologies, which is helping to drive demand for Enterprise Software solutions.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.