Enterprise Software - GCC

GCC

Highlights

The GCC region is projected to experience significant growth in the Enterprise Software market, with revenue expected to reach US$1.76bn by 2024.
Customer Relationship Management Software is set to dominate the market, with a projected market volume of US$529.80m in the same year.
This indicates a strong demand for CRM software in the GCC region.
Furthermore, the market is anticipated to exhibit an annual growth rate of 5.75% from 2024 to 2029, resulting in a market volume of US$2.33bn by 2029.
This steady growth reflects the increasing adoption of enterprise software solutions in the GCC market.
When it comes to spending, the average Spend per Employee in the Enterprise Software market is projected to reach US$56.01 in 2024.
This indicates the level of investment that companies in the GCC region are willing to make in order to optimize their operations and enhance productivity.
In global comparison, United States is expected to generate the most revenue in the Enterprise Software market, with US$150.50bn projected for 2024.
This highlights the dominance of the US market in the global enterprise software industry.
However, the GCC region is poised to make substantial contributions to the overall market growth in the coming years.
In the GCC, the demand for enterprise software is steadily increasing as businesses seek to streamline operations and enhance productivity.

Key regions:

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
AI Development Tool Software refers to a specialized category of software designed to facilitate the creation, testing, deployment, and management of artificial intelligence (AI) models and applications.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

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Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Enterprise Software market in GCC has been experiencing steady growth in recent years.

Customer preferences: Customers in the GCC region are increasingly adopting enterprise software solutions to improve business operations and efficiency. The demand for cloud-based solutions is also on the rise due to their flexibility and cost-effectiveness. Additionally, customers are seeking software solutions that are tailored to their specific needs and can integrate with their existing systems.

Trends in the market: One trend in the GCC Enterprise Software market is the increasing adoption of Artificial Intelligence (AI) and Machine Learning (ML) technologies. These technologies are being used to automate business processes, improve decision-making, and enhance customer experience. Another trend is the growing popularity of Software-as-a-Service (SaaS) solutions, which offer customers a more cost-effective and flexible alternative to traditional on-premise software.

Local special circumstances: The GCC region has a unique business landscape, with a high concentration of small and medium-sized enterprises (SMEs). These businesses often have limited budgets and resources, which has led to a greater demand for affordable and easy-to-use software solutions. Additionally, the region has a large expatriate population, which has created a need for software solutions that can support multiple languages and cultural preferences.

Underlying macroeconomic factors: The GCC region has a strong and growing economy, driven by industries such as oil and gas, construction, and tourism. This has led to an increase in business activity and a greater demand for enterprise software solutions. Additionally, the region has a young and tech-savvy population, which has contributed to the growth of the technology sector. The GCC governments are also investing heavily in digital transformation initiatives, which has created a favorable environment for the development of enterprise software solutions.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.