Content Management Software - Thailand

The Content Management Software market in Thailand is expected to reach a projected revenue of US$31.42m in 2024.
It is anticipated that the market will display an annual growth rate (CAGR 2024-2029) of 5.95%, resulting in a market volume of US$41.94m by 2029.
Furthermore, the projected average Spend per Employee in the Content Management Software market is US$0.78 in 2024.
In comparison to other countries, United States is projected to generate the highest revenue in this market, with an estimated revenue of US$11.90bn in 2024.
Thailand's growing digital economy is driving increased demand for Content Management Software to effectively manage and distribute online content.

Definition:

The Content Management Software market covers a wide range of software applications that support organizations in managing their digital content such as documents, images, and videos. The software provides tools to create, store, organize, retrieve, and publish digital content, and it can help organizations streamline their content creation and publishing processes, improve their content quality, and increase their efficiency.

Products in the Content Management Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Content Management Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include OpenText, Box, Microsoft, and Adobe.

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Document management, such as Google Drive, PandaDoc, and Dropbox Business
Records management, such as FileHole, OneDrive, and Contentverse
Authoring & capturing tools, such as OBS Studio, Snagit, and Loom
Digital rights management, such as Bynder, Vitrium Systems, and PallyCon

Web content management, such as WordPress, HubSpot CMS Hub, and Webflow
Digital asset management, such as Adobe Experience Manager Assets, MediaValet, and Bynder
Administrative software, such as ADP, Gusto, Workday, and SAP
Office software, such as Microsoft, Google, and Zoho
Collaboration software, such as Google, Slack, and Zoom

The Content Management Software market in Thailand has been growing steadily in recent years.

Customer preferences: Thai customers are increasingly looking for content management software that is easy to use, scalable, and customizable to their specific needs. They also prioritize software that offers strong security features and integration with other tools they use.

Trends in the market: One trend in the Thai market is the growing popularity of cloud-based content management solutions. This is due in part to the increasing availability of high-speed internet in the country, as well as the flexibility and cost-effectiveness of cloud-based solutions. Another trend is the rise of mobile-first content management, as more Thai users access digital content through their smartphones.

Local special circumstances: Thailand has a large and growing digital economy, with a high level of internet penetration among its population. This has created a strong demand for content management software that can help businesses manage their digital assets and engage with customers online. Additionally, Thailand's government has been actively promoting the development of the country's technology sector, which has helped to create a favorable environment for software companies operating in the market.

Underlying macroeconomic factors: Thailand's economy has been growing steadily in recent years, driven in part by a strong export sector and increasing investment in infrastructure. This has helped to create a favorable environment for businesses operating in the country, including software companies. Additionally, Thailand has a young and tech-savvy population, which has helped to drive demand for digital solutions like content management software.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

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These activities are planned and put into stages in a logical order, a process known as the software development life cycle (SDLC) or software development. The SDLC often includes six stages: requirement analysis, design, development, testing, implementation, documentation, and evolution. Programming languages such as JavaScript and C++ are used to create software, with JavaScript being the most popular programming language in 2023 and used by roughly 65 percent of software developers.