Business Intelligence Software - D-A-CH

The projected revenue for the Business Intelligence Software market in the D-A-CH region is estimated to reach US$1.64bn in 2024.
It is expected to witness a steady annual growth rate (CAGR 2024-2029) of 4.33%, resulting in a market volume of US$2.02bn by 2029.
The average Spend per Employee in the Business Intelligence Software market is projected to be US$29.46 in 2024.
When compared globally, United States is expected to generate the highest revenue in the market, with US$13.96bn in 2024.
In Germany, there is a growing demand for Business Intelligence Software as companies strive to improve data-driven decision making and gain a competitive edge.

Definition:

The Business Intelligence Software market covers software applications that support organizations in analyzing, visualizing, and reporting data. They are also used to present information in a business context and thus support rational business decisions. These applications help to access data, implement queries, create reports, and perform advanced predictive analytics.

Products in the Business Intelligence Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Business Intelligence Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include SAS Institute, SAP, and IBM.

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Reporting & analysis software, such as Zoho Analytics, IBM Cognos Analytics, and Domo
Advanced & predictive analytics, such as Tableau, Amazon Forecast, and Adobe Analytics

AI software platforms, such as OpenAI, Alphabet, and DeepMind
Supply chain and product analytics, such as Azure Machine Learning, Tableau, and Qlik Supply Chain Analytics
Analytic data management and integration, such as SAS, IBM, TIBCO, and DataStax
Analytics and performance management applications, such as Paycor, BambooHR, and Lattice

The demand for Business Intelligence Software in the D-A-CH region has been steadily increasing over the past few years due to several factors.

Customer preferences: Companies in D-A-CH are increasingly looking for Business Intelligence Software that is user-friendly, easily customizable, and provides real-time data analysis. They also prefer cloud-based solutions over on-premise ones, as they offer greater flexibility and scalability.

Trends in the market: One of the major trends in the D-A-CH Business Intelligence Software market is the increasing adoption of AI and machine learning technologies. This is because these technologies help companies to analyze large amounts of data quickly and accurately, and provide insights that can help them make better business decisions. Another trend is the growing popularity of self-service BI tools, which allow non-technical users to access and analyze data without the need for IT support.

Local special circumstances: In Germany, there is a strong focus on data privacy and security, which has led to the development of strict data protection laws. This has resulted in companies being more cautious about using cloud-based solutions, as they are concerned about the security of their data. In Austria, there is a growing demand for Business Intelligence Software that can be integrated with existing ERP systems, as companies look for ways to streamline their operations. In Switzerland, there is a trend towards using BI tools to analyze data from multiple sources, including social media, to gain a deeper understanding of customer behavior.

Underlying macroeconomic factors: The D-A-CH region has a strong and stable economy, with high levels of investment in technology and innovation. This has created a favorable environment for the growth of the Business Intelligence Software market. Additionally, the region has a highly skilled workforce, with many companies investing in training and development programs to ensure that their employees have the necessary skills to use BI tools effectively. Finally, the increasing availability of data from a variety of sources, including social media, has created a need for sophisticated BI tools that can help companies to analyze and make sense of this data.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

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These activities are planned and put into stages in a logical order, a process known as the software development life cycle (SDLC) or software development. The SDLC often includes six stages: requirement analysis, design, development, testing, implementation, documentation, and evolution. Programming languages such as JavaScript and C++ are used to create software, with JavaScript being the most popular programming language in 2023 and used by roughly 65 percent of software developers.