Public Cloud - Senegal

Senegal

Revenue in the Public Cloud market is projected to reach US$77.85m in 2024.
Platform as a Service dominates the market with a projected market volume of US$25.95m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 22.88%, resulting in a market volume of US$218.10m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$13.85 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

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Currency

Analyst Opinion

The Public Cloud Market in Senegal is experiencing significant growth, driven by factors such as increasing adoption of digital technologies, rising awareness of cloud services, and the convenience offered by online platforms. This substantial growth rate can be attributed to the various sub-markets, each offering unique solutions and services to meet the evolving needs of businesses and individuals in Senegal. Factors such as government initiatives, technological advancements, and the growing demand for cost-effective solutions are also contributing to this growth.

Customer preferences: One notable trend in the Public Cloud Market in Senegal is the growing demand for online education and e-learning solutions. With the rise of digital technologies, more individuals are seeking flexible and convenient ways to acquire new skills and knowledge. This trend is further amplified by the increasing availability of internet connectivity and mobile devices, making it easier for people to access online learning platforms and courses. Additionally, the shift towards remote work and virtual learning due to the COVID-19 pandemic has also accelerated the adoption of online education in Senegal. This trend is expected to continue in the coming years, as individuals prioritize continuous learning and upskilling in a rapidly evolving job market.

Trends in the market: In Senegal, the Public Cloud Market is seeing a surge in adoption as businesses and organizations are increasingly relying on cloud-based solutions for their operations. This trend is driven by the need for cost-effective and scalable IT infrastructure, as well as the rising demand for remote work capabilities. Additionally, the government's efforts to promote digital transformation and increase internet penetration in the country are also contributing to the growth of the market. The trajectory of this trend is expected to continue upwards, with more organizations transitioning to the cloud and investing in cloud-based services. This has significant implications for industry stakeholders, such as cloud service providers, as they will need to constantly innovate and offer competitive solutions to meet the growing demand. It also presents opportunities for local businesses to enter the market and provide specialized services to meet the specific needs of Senegalese businesses. Furthermore, the continued growth of the Public Cloud Market in Senegal will also contribute to the overall development of the country's digital economy.

Local special circumstances: In Senegal, the Public Cloud Market is experiencing growth due to the country's increasing adoption of digitalization and government support for technological advancements. The market is also influenced by the country's unique cultural and regulatory landscape, which favors local cloud service providers and encourages partnerships with international companies. Additionally, Senegal's geographical location and strategic position as a hub for West Africa contribute to the market's potential for growth and expansion.

Underlying macroeconomic factors: The Public Cloud Market in Senegal is heavily influenced by macroeconomic factors, such as the country's economic health, fiscal policies, and global economic trends. Senegal's stable economic growth and government support for digital transformation have created a favorable environment for the adoption of public cloud services. Additionally, the country's increasing investment in ICT infrastructure and digital literacy programs have further fueled the demand for public cloud solutions. Furthermore, the COVID-19 pandemic has accelerated the adoption of public cloud services in Senegal, as businesses and organizations shift towards remote work and digital operations. The country's young and tech-savvy population also presents a significant market opportunity for public cloud providers.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.