Public Cloud - Northern Africa

Northern Africa

Revenue in the Public Cloud market is projected to reach US$2,438.00m in 2024.
Platform as a Service dominates the market with a projected market volume of US$871.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 20.38%, resulting in a market volume of US$6,164.00m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$31.51 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

Region comparison

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Analyst Opinion

The Public Cloud market in Northern Africa is experiencing steady growth, driven by factors such as increasing adoption of digital technologies, rising awareness among businesses and consumers, and the convenience of online services. However, the market growth rate is impacted by challenges such as limited infrastructure and internet connectivity in some areas. Despite these challenges, the market is expected to continue growing at an average rate, driven by the increasing demand for Infrastructure, Platform, Software, Business Process, and Desktop as a Service solutions.

Customer preferences: The growing adoption of digital technologies in Northern Africa has also impacted consumer preferences in the Public Cloud Market. With a rising number of businesses and individuals relying on cloud computing, there is a growing demand for secure and reliable cloud services. This trend is further fueled by the increasing need for remote work and collaboration, as well as the shift towards a digital-first approach in various industries. This has led to a surge in demand for public cloud solutions, as they offer scalability, cost-effectiveness, and flexibility for businesses of all sizes.

Trends in the market: In Northern Africa, the Public Cloud market is experiencing a surge in demand due to the increasing adoption of cloud-based solutions by businesses. This trend is expected to continue as more companies recognize the benefits of cost efficiency and scalability offered by the cloud. Additionally, the growing availability of high-speed internet and advancements in technology are contributing to the growth of the market. This trajectory is significant as it allows businesses to streamline their operations and improve their overall efficiency. Industry stakeholders, including cloud service providers, are poised to benefit from this trend by expanding their offerings and meeting the rising demand. However, this trend also raises concerns about data privacy and security, which must be addressed to ensure the sustainable growth of the Public Cloud market in Northern Africa.

Local special circumstances: In Northern Africa, the Public Cloud Market is growing due to the increasing adoption of cloud technology by enterprises and governments. The region's rapid economic growth and focus on modernization are driving the demand for cloud services. Additionally, the region's unique regulatory landscape, with data privacy laws varying across countries, is shaping the market. For instance, Algeria has strict data localization laws, while Morocco has more relaxed regulations. This diversity in regulatory frameworks influences the market dynamics and creates opportunities for local cloud providers to cater to specific country requirements.

Underlying macroeconomic factors: The expansion of the Public Cloud Market in Northern Africa is greatly influenced by macroeconomic factors such as government policies, economic stability, and technological advancements. Countries with favorable economic conditions and government support are experiencing higher market growth compared to regions with economic challenges and limited investment in cloud computing infrastructure. Furthermore, the increasing demand for digital transformation and data storage solutions, along with the growing adoption of cloud-based services by businesses, are driving the market's growth in the region.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.