Public Cloud

Finland

Highlights

Revenue in the Public Cloud market is projected to reach US$4.59bn in 2024.
Software as a Service dominates the market with a projected market volume of US$2.01bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 17.36%, resulting in a market volume of US$10.22bn by 2029.
In global comparison, most revenue will be generated United States (US$388.50bn in 2024).

Key regions:

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The public cloud market in Finland is seeing steady growth, driven by factors such as increasing adoption of digital technologies and rising awareness of the benefits of online services. The market is comprised of several sub-markets, each with their own growth rates and factors influencing them. Overall, the market is experiencing an average growth rate, impacted by factors such as government initiatives and the availability of advanced technology infrastructure.

Customer preferences: The growing adoption of remote work and online learning in Finland has led to an increased demand for public cloud services. This trend is expected to continue as individuals and businesses seek flexible and cost-effective solutions for their data storage and computing needs. Additionally, the rising awareness of data privacy and security concerns has led to a preference for public cloud providers that prioritize these factors. This shift towards cloud-based solutions is also driven by the need for agility and scalability in today's fast-paced business environment.

Trends in the market: In Finland, the Public Cloud market is experiencing a surge in demand due to the rise of remote work and digital transformation. Companies are increasingly adopting cloud-based solutions for collaboration, data storage, and software delivery. Moreover, there is a growing trend of utilizing multi-cloud environments to leverage the strengths of different providers. This trend is expected to continue as businesses prioritize agility and cost-efficiency. It also presents opportunities for cloud providers to offer specialized services and cater to diverse customer needs. As the market matures, stakeholders must stay updated on emerging technologies and evolving customer requirements to remain competitive.

Local special circumstances: In Finland, the Public Cloud Market is thriving due to the country's high level of digitalization and tech-savvy population. The government's pro-business policies and investments in digital infrastructure have also played a crucial role. Additionally, the country's strict data privacy laws and its reputation for data security have attracted multinational companies to host their data in Finland's public cloud. This has led to a competitive market with a wide range of public cloud solutions catering to various industries and business sizes.

Underlying macroeconomic factors: The Public Cloud Market in Finland is heavily influenced by macroeconomic factors such as government policies, technological advancements, and investment in IT infrastructure. As a country with a strong economy and a highly skilled workforce, Finland has been able to attract significant investments in its public cloud market. Moreover, the country's supportive regulatory environment and favorable business climate have also played a crucial role in promoting the growth of the market. Additionally, the increasing adoption of cloud-based solutions by businesses across various industries, as well as the growing trend of digital transformation, are driving the demand for public cloud services in Finland.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.