Business Process Outsourcing - Malawi

Malawi

Revenue in the Business Process Outsourcing market is projected to reach US$17.02m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.74%, resulting in a market volume of US$21.45m by 2029.
The average Spend per Employee in the Business Process Outsourcing market is projected to reach US$2.02 in 2024.
In global comparison, most revenue will be generated in the United States (US$146.30bn in 2024).

Key regions: United Kingdom, United States, Brazil, Japan, Netherlands

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Analyst Opinion

Malawi, a country located in southeastern Africa, is experiencing a steady growth in the Business Process Outsourcing (BPO) market. This growth can be attributed to several factors, including customer preferences, local special circumstances, and underlying macroeconomic factors.

Customer preferences: One of the primary reasons for the growth of the BPO market in Malawi is due to the changing customer preferences. With the rise of digitalization, businesses are increasingly looking for cost-effective and efficient ways to manage their operations. Outsourcing non-core business functions such as customer service, back-office support, and data entry to specialized BPO service providers has become a popular choice among businesses. Additionally, Malawi's English-speaking workforce and cultural compatibility with western countries make it an attractive destination for outsourcing.

Trends in the market: The BPO market in Malawi is witnessing several trends that are driving its growth. Firstly, there is an increasing demand for voice-based services such as customer support, technical support, and telemarketing. Secondly, there is a growing trend towards data-driven services such as data entry, data processing, and data analytics. Lastly, there is a shift towards higher value-added services such as research and development, legal process outsourcing, and accounting and finance.

Local special circumstances: Malawi's BPO market is also benefiting from several local special circumstances. Firstly, the government's efforts to promote the BPO industry through tax incentives, infrastructure development, and training programs for the workforce have contributed to the growth of the industry. Secondly, Malawi's low labor costs and favorable exchange rates make it an attractive destination for outsourcing. Lastly, the country's stable political environment and business-friendly policies have created a conducive environment for the growth of the BPO industry.

Underlying macroeconomic factors: Several underlying macroeconomic factors are also driving the growth of the BPO market in Malawi. Firstly, the country's strong economic growth and stable inflation rate have created a favorable business environment. Secondly, the government's efforts to diversify the economy away from agriculture and towards services have created opportunities for the BPO industry. Lastly, Malawi's strategic location and membership in regional economic blocs such as the Southern African Development Community (SADC) and the Common Market for Eastern and Southern Africa (COMESA) have opened up opportunities for the BPO industry to serve clients in neighboring countries.

Methodology

Data coverage:

The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.