Car Rentals - Australia & Oceania

Australia & Oceania

Highlights

Australia & Oceania is projected to experience a steady growth in the Car Rentals market.
By 2024, the revenue is expected to reach US$1.54bn and show an annual growth rate of 3.34% during the period of 2024-2029.
This will result in a projected market volume of US$1.82bn by 2029.
In terms of the number of users, the Car Rentals market is expected to have 5.96m users users by 2029, with a user penetration rate of 10.9% in 2024 that is expected to increase to 13.0% by 2029.
The average revenue per user (ARPU) is projected to be US$326.80.
Online sales are expected to generate 82% of the total revenue in the Car Rentals market by 2029.
It is worth mentioning that United States is expected to generate the most revenue in the Car Rentals market with US$32bn in 2024.
Australia's car rental market is experiencing a shift towards eco-friendly and electric vehicles, driven by increasing awareness of sustainability.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Car Rentals market in Australia & Oceania is experiencing significant growth and development, driven by various factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Car Rentals market in Australia & Oceania are shifting towards convenience and flexibility. With the rise of travel and tourism in the region, customers are increasingly looking for hassle-free transportation options. Car rentals provide the flexibility to explore different destinations at one's own pace, making them a popular choice among travelers. Additionally, the growing popularity of road trips and self-drive holidays has further fueled the demand for car rentals in the region. Trends in the Car Rentals market in Australia & Oceania are also contributing to its development. One of the key trends is the emergence of online booking platforms, which have made it easier for customers to compare prices and book cars in advance. This has increased transparency and competition in the market, leading to better deals and options for customers. Another trend is the growing popularity of electric and hybrid cars in the region. As sustainability becomes a priority for many customers, car rental companies are expanding their fleets to include more eco-friendly options. Local special circumstances in Australia & Oceania are also driving the growth of the Car Rentals market. The vast size and diverse landscapes of the region make car rentals a practical choice for both domestic and international travelers. From the stunning coastlines of Australia to the rugged landscapes of New Zealand, having a car allows travelers to explore the natural beauty of the region at their own pace. Additionally, the presence of major tourist attractions and popular destinations in the region, such as the Great Barrier Reef and the Milford Sound, creates a constant demand for car rentals. Underlying macroeconomic factors are also contributing to the development of the Car Rentals market in Australia & Oceania. The region's strong economic growth and stable political environment have attracted a large number of international tourists, who often rely on car rentals for their transportation needs. Furthermore, the increasing disposable income and changing lifestyles of the local population have also contributed to the growth of the market. As people have more discretionary income and seek unique travel experiences, they are more likely to opt for car rentals to explore the region. In conclusion, the Car Rentals market in Australia & Oceania is experiencing significant growth and development due to customer preferences for convenience and flexibility, emerging trends in the market such as online booking platforms and eco-friendly options, local special circumstances such as the vast size and diverse landscapes of the region, and underlying macroeconomic factors such as strong economic growth and changing lifestyles.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rental services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.