Electric Bicycles - EU-27 | Statista Market Forecast

Revenue in the Electric Bicycles market in EU-27 is forecasted to reach US$16.91bn in 2024.
The revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 2.27%, leading to a projected market volume of US$18.91bn by 2029.
Unit sales in the Electric Bicycles market are expected to hit 7.38m bicycles in 2029.
The volume-weighted average price of the Electric Bicycles market in 2024 is projected to be US$2.55k.
Looking at an international perspective, it is evident that the highest revenue will be generated China (US$12bn in 2024).
In the EU-27, the Electric Bicycles market is experiencing a surge in demand driven by eco-conscious consumers and government incentives.

Definition:

Electric bicycles are means of transport designed to transport people and goods for professional and private purposes. They are used for leisure activities such as travelling or for physical exercise. Depending on the specific purpose and rider, bicycles come in different shapes and features.

They are powered by combination of human strength and by electrically powered motors.

In recent years, different renting models have been established such as bike-sharing, in which bicycles can be rented for a defined period in exchange for a fee. These rented bikes are not included in this market outlook. Only bikes that were purchased for ownership are covered.

Structure:

The electric bicycles market covers all types of bicycles with electrical assistance, including road and racing bicycles, off-road bicycles, and special purpose bicycles. However, motorcycles, scooters, mopeds, secondhand bicycles, as well as bikes purchased by bike-sharing services are not included.

Additional information:

The market comprises the number of bicycles sold, the average price paid per bicycle, revenue, and revenue growth as the key performance indicators. Revenue is derived as the product of the average price per bicycle times the number of bicycles purchased. Therefore, revenue excludes any profits from bike-sharing fees. Revenues are including VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.

Electric Road and racing bicycles such as cruiser, e-standard, e-gravel road-,e-touring-, and e-fixed gear bikes

Motorcycles, scooters, mopeds, regular bicycles
Secondhand bicycles
Bike-sharing bicycles
Rented bicycles

The Electric Bicycles Market in the EU-27 has seen minimal growth due to factors such as limited consumer awareness, high prices, and lack of infrastructure. However, with increasing focus on sustainability, there is potential for significant growth in the future.

Customer preferences: The growing concern for sustainable transportation options has led to a rise in demand for electric bicycles in the EU-27. This trend is driven by a shift towards eco-friendly and cost-effective modes of transportation. Additionally, the increasing popularity of e-bikes is also influenced by the rising cost of fuel and a growing focus on health and fitness, as individuals seek alternative ways to commute and stay active.

Trends in the market: In EU-27, the Electric Bicycles Market is experiencing a surge in demand due to increasing awareness about environmental sustainability and growing concerns over air pollution. Additionally, the trend of incorporating advanced technologies such as smart sensors and GPS tracking systems in electric bicycles is gaining momentum. This trend is expected to continue in the coming years, with industry players investing in research and development to introduce more innovative and efficient electric bicycles. This shift towards technology-driven solutions presents opportunities for collaboration and partnerships among industry players and technology companies, ultimately benefiting both consumers and the environment.

Local special circumstances: In the EU-27, the Electric Bicycles Market within the Bicycles Market is growing due to the increasing focus on sustainable transportation and government initiatives promoting electric vehicles. Countries like the Netherlands and Denmark have a strong cycling culture, making them key markets for electric bicycles. On the other hand, countries like Germany and France have strict regulations for electric bicycles, which has led to slower adoption. Additionally, the unique geography and infrastructure of each country also play a role in the market dynamics, with countries like Spain and Italy having more hilly terrain which makes electric bicycles more appealing.

Underlying macroeconomic factors: The growth of the Electric Bicycles Market within the Bicycles Market is influenced by macroeconomic factors such as government initiatives promoting sustainable transportation, increasing investments in green technology, and rising consumer awareness towards environmental sustainability. Countries with strong support for renewable energy and sustainable development are experiencing higher market growth compared to regions with limited government support and slower adoption of green technologies. Additionally, the increasing focus on reducing carbon emissions and promoting healthier lifestyles is driving the demand for electric bicycles as an alternative to traditional gas-powered vehicles.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of electric bicycles and the respective average prices for bicycles.

Modeling approach:

Market sizes are determined through a Bottom-Up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use publications of industry associations, expert blogs, and data provided by governments and scientific institutions. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, and consumer spending per capita (based on current prices). This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the ARIMA time series forecast and forecasts based on previous growth rates are well suited for forecasting the future demand for bicycles due to the brick and mortar nature of this market. The main drivers are GDP, consumer spending per capita, and population.

Additional notes:

The data is modeled using current exchange rates. The market is updated once a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Mobility market, in a PDF format.

The bicycle market in Germany has been enjoying dynamic development for a very long time. Bicycles are a popular way to get around in both urban and rural areas, with young children learning to ride firmly entrenched in the national culture. Germany has a variety of scenic bike routes, but looking out for bike lanes in a city is a daily part of life both for cyclists and pedestrians. Many cyclists value the multiple advantages cycling brings – physical activity, saving money by foregoing commuting with public transport or driving, and the eco-friendly aspect. A German city, Munster, even made it on the list of the eight most bike-friendly cities in the world in 2022.