Vitamins & Minerals (Pharmacies) - Worldwide

Revenue in the Vitamins & Minerals market is projected to reach US$23.54bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.09%, resulting in a market volume of US$31.63bn by 2029.
In global comparison, most revenue will be generated China (US$4.41bn in 2024).
In relation to total population figures, per person revenues of US$3.04 are generated in 2024.

Definition:
The Vitamins and Minerals market encompasses a range of over-the-counter (OTC) natural and synthetic food supplements available through pharmacies. This includes products like multivitamin preparations, minerals, vitamins, tonics, and cod liver oil, presented in various forms such as capsules, dragees, pills, granulate, ampoules, solutions, powders, and syrups for oral consumption. Excluded from this market are prescription medications, items not explicitly categorized as food supplement drugs (e.g., muscle-building preparations), or those primarily intended for cosmetic use. Prominent examples of top-selling vitamin and mineral products include Vitasprint, Orthomol, magnesium granulate, Curazink, and Centrum. This market exclusively covers product sales through pharmacies.

Additional information:
The Vitamins and Minerals market comprises revenues, average revenue per capita and average revenue per pharmacy. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
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Vitamin preparations
Mineral preparations (zinc, calcium, magnesium)
Cod liver oil

Prescription medicines
Homeopathic remedies
Probiotics and food products

The Vitamins & Minerals (Pharmacies) market in worldwide has been experiencing significant growth in recent years.

Customer preferences: Customers are increasingly becoming more health-conscious and are actively seeking ways to improve their overall well-being. This has led to a growing demand for vitamins and minerals, as they are believed to play a crucial role in maintaining good health. Additionally, the aging population worldwide has also contributed to the rising demand for vitamins and minerals, as older individuals often require additional nutritional support.

Trends in the market: One notable trend in the Vitamins & Minerals (Pharmacies) market is the increasing popularity of natural and organic products. Consumers are becoming more aware of the potential side effects of synthetic vitamins and minerals, and are opting for natural alternatives. This trend is particularly evident in developed countries, where consumers have access to a wide range of organic and natural products. Another trend in the market is the growing popularity of personalized nutrition. Consumers are increasingly seeking customized vitamin and mineral supplements that cater to their specific needs. This trend is driven by advancements in technology, which allow for the analysis of individual genetic profiles and the identification of specific nutritional deficiencies.

Local special circumstances: In developed countries, such as the United States and Western European countries, the Vitamins & Minerals (Pharmacies) market is highly competitive, with a large number of players offering a wide range of products. In these markets, consumers have access to a variety of channels to purchase vitamins and minerals, including pharmacies, supermarkets, and online retailers. In developing countries, the Vitamins & Minerals (Pharmacies) market is still in its nascent stage, but is expected to grow rapidly in the coming years. Factors such as increasing disposable income, urbanization, and changing lifestyles are driving the demand for vitamins and minerals in these markets. However, challenges such as lack of awareness and limited access to healthcare facilities may hinder market growth in some regions.

Underlying macroeconomic factors: The Vitamins & Minerals (Pharmacies) market is influenced by several macroeconomic factors. Economic growth is a key driver of market growth, as higher disposable incomes enable consumers to spend more on healthcare and wellness products. Additionally, factors such as population growth, urbanization, and changing demographics also play a significant role in shaping the demand for vitamins and minerals. Government regulations and policies also have a significant impact on the Vitamins & Minerals (Pharmacies) market. Regulatory bodies often set standards and guidelines for the production and sale of vitamins and minerals, ensuring their safety and efficacy. Changes in regulations can have a profound effect on market dynamics, as they can impact product availability and pricing. In conclusion, the Vitamins & Minerals (Pharmacies) market in worldwide is experiencing growth due to increasing customer preferences for health and wellness products, the popularity of natural and organic products, and the demand for personalized nutrition. Local special circumstances, such as market competition and limited access to healthcare facilities, also influence market dynamics. Additionally, underlying macroeconomic factors such as economic growth and government regulations play a significant role in shaping the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

The global online pharmacy sector was estimated at 32 billion U.S. dollars by the end of 2023. In the United States, forecasts indicate that this figure would reach approximately 5.7 billion, solidifying its position as one of the largest online pharmacy markets. However, China dominates the pharma e-commerce industry worldwide, generating nearly 8.5 billion dollars in revenue. With China at the forefront, it is no wonder digital pharmacies make up the fastest-growing segment in the Asian digital health market.