Vitamins & Minerals (Pharmacies) - Malaysia

Revenue in the Vitamins & Minerals market is projected to reach US$126.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.00%, resulting in a market volume of US$177.60m by 2029.
In global comparison, most revenue will be generated China (US$4.41bn in 2024).
In relation to total population figures, per person revenues of US$3.65 are generated in 2024.

Definition:
The Vitamins and Minerals market encompasses a range of over-the-counter (OTC) natural and synthetic food supplements available through pharmacies. This includes products like multivitamin preparations, minerals, vitamins, tonics, and cod liver oil, presented in various forms such as capsules, dragees, pills, granulate, ampoules, solutions, powders, and syrups for oral consumption. Excluded from this market are prescription medications, items not explicitly categorized as food supplement drugs (e.g., muscle-building preparations), or those primarily intended for cosmetic use. Prominent examples of top-selling vitamin and mineral products include Vitasprint, Orthomol, magnesium granulate, Curazink, and Centrum. This market exclusively covers product sales through pharmacies.

Additional information:
The Vitamins and Minerals market comprises revenues, average revenue per capita and average revenue per pharmacy. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
For more information on the data displayed, use the info button next to the boxes.

Vitamin preparations
Mineral preparations (zinc, calcium, magnesium)
Cod liver oil

Prescription medicines
Homeopathic remedies
Probiotics and food products

The Vitamins & Minerals (Pharmacies) market in Malaysia is experiencing significant growth and development.

Customer preferences: In recent years, there has been a growing awareness and concern about health and wellness among consumers in Malaysia. As a result, there is an increasing demand for vitamins and minerals as people are becoming more proactive in taking care of their health. Additionally, the aging population in the country is also driving the demand for these products, as older individuals tend to have higher healthcare needs and are more likely to use supplements to support their overall well-being.

Trends in the market: One of the key trends in the Vitamins & Minerals (Pharmacies) market in Malaysia is the shift towards natural and organic products. Consumers are becoming more conscious about the ingredients and manufacturing processes of the products they consume, and are opting for supplements that are free from artificial additives and chemicals. This trend is also influenced by the global movement towards clean and green living, as consumers are increasingly seeking out products that are sustainable and environmentally friendly. Another trend in the market is the rising popularity of personalized nutrition. Consumers are looking for products that are tailored to their specific health needs and goals. This has led to the emergence of personalized vitamin and mineral supplements that are formulated based on individual requirements and preferences. This trend is driven by advancements in technology, such as genetic testing and personalized health tracking devices, which enable consumers to better understand their nutritional needs and make informed choices.

Local special circumstances: The Malaysian government has been actively promoting healthy living and preventive healthcare through various initiatives and campaigns. This has created a favorable environment for the Vitamins & Minerals (Pharmacies) market to thrive, as consumers are encouraged to take proactive measures to maintain their health. Additionally, the government has also implemented regulations and standards to ensure the safety and quality of health supplements, which further boosts consumer confidence in the market.

Underlying macroeconomic factors: The growing middle class in Malaysia is a key driver of the Vitamins & Minerals (Pharmacies) market. As disposable incomes increase, consumers are willing to spend more on healthcare products, including vitamins and minerals. Additionally, the country's strong healthcare infrastructure and access to pharmacies make it convenient for consumers to purchase these products. Furthermore, the COVID-19 pandemic has also had a significant impact on the market. The outbreak has heightened awareness about the importance of immune health and overall well-being, leading to an increased demand for vitamins and minerals that support immune function. This trend is expected to continue even after the pandemic, as consumers have become more conscious about their health and are likely to prioritize preventive measures in the future. In conclusion, the Vitamins & Minerals (Pharmacies) market in Malaysia is experiencing growth and development due to increasing customer preferences for health and wellness products, including natural and organic supplements. The market is also influenced by trends such as personalized nutrition and the government's efforts to promote healthy living. Additionally, underlying macroeconomic factors, such as the growing middle class and the impact of the COVID-19 pandemic, are driving the demand for vitamins and minerals in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

The global online pharmacy sector was estimated at 32 billion U.S. dollars by the end of 2023. In the United States, forecasts indicate that this figure would reach approximately 5.7 billion, solidifying its position as one of the largest online pharmacy markets. However, China dominates the pharma e-commerce industry worldwide, generating nearly 8.5 billion dollars in revenue. With China at the forefront, it is no wonder digital pharmacies make up the fastest-growing segment in the Asian digital health market.