Digital Investment - Montenegro

Montenegro

Highlights

Total transaction value in the Digital Investment market is projected to reach US$68.20m in 2024.
Total transaction value is expected to show an annual growth rate (CAGR 2024-2029) of 8.19% resulting in a projected total amount of US$101.10m by 2029.
Robo-Advisors dominates the market with a projected total transaction value of US$68.20m in 2024.
The highest cumulated transaction value is reached United States (US$1.78tn in 2024).

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Investment market in Montenegro is experiencing significant growth and development.

Customer preferences: Customers in Montenegro are increasingly turning to digital investment platforms to manage their financial portfolios. This shift in preference can be attributed to several factors. Firstly, digital investment platforms offer convenience and accessibility, allowing customers to monitor and manage their investments at any time and from anywhere. Additionally, these platforms often provide a wide range of investment options, allowing customers to diversify their portfolios and potentially increase their returns. Furthermore, digital investment platforms typically have lower fees compared to traditional investment methods, making them an attractive option for cost-conscious customers.

Trends in the market: One of the key trends in the digital investment market in Montenegro is the rise of robo-advisors. These automated investment platforms use algorithms to create and manage investment portfolios based on customers' risk tolerance and financial goals. Robo-advisors have gained popularity due to their low fees, ease of use, and ability to provide personalized investment advice. As a result, more customers are opting to use robo-advisors as a convenient and cost-effective way to invest their money. Another trend in the market is the increasing adoption of mobile investment apps. With the widespread use of smartphones in Montenegro, customers are increasingly relying on mobile apps to manage their investments. These apps provide a user-friendly interface, real-time market updates, and the ability to execute trades on the go. The convenience and accessibility offered by mobile investment apps have made them a popular choice among customers in Montenegro.

Local special circumstances: Montenegro is a small country with a developing economy, and the digital investment market is still in its early stages. However, the government has recognized the potential of the digital economy and has implemented initiatives to promote its growth. For example, the government has introduced regulations to ensure the security and transparency of digital investment platforms, which has helped build customer trust in these platforms. Additionally, the government has invested in improving internet infrastructure and promoting digital literacy, making it easier for customers to access and use digital investment platforms.

Underlying macroeconomic factors: Several macroeconomic factors are driving the growth of the digital investment market in Montenegro. Firstly, the country has a young and tech-savvy population that is increasingly comfortable with using digital platforms for financial transactions. This demographic trend is fueling the demand for digital investment services. Secondly, Montenegro has a stable and growing economy, which has led to an increase in disposable income and a greater willingness to invest. Lastly, the low interest rate environment globally has made traditional savings accounts less attractive, prompting customers to seek alternative investment options such as digital investment platforms. In conclusion, the digital investment market in Montenegro is experiencing growth and development driven by customer preferences for convenience, accessibility, and lower fees. The rise of robo-advisors and mobile investment apps are key trends in the market, while the government's support and favorable macroeconomic factors are contributing to its growth. As the digital investment market continues to evolve, it is expected to play an increasingly important role in Montenegro's financial landscape.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.