Digital Investment - Gambia

Gambia

Highlights

Total transaction value in the Digital Investment market is projected to reach US$28.49m in 2024.
Total transaction value is expected to show an annual growth rate (CAGR 2024-2029) of 8.67% resulting in a projected total amount of US$43.16m by 2029.
Robo-Advisors dominates the market with a projected total transaction value of US$28.49m in 2024.
The highest cumulated transaction value is reached United States (US$1.78tn in 2024).

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Investment market in Gambia is experiencing significant growth and development, driven by various customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Digital Investment market in Gambia are shifting towards online platforms and digital solutions.

Investors are increasingly seeking convenience and accessibility, and digital investment platforms provide them with the opportunity to manage their investments anytime and anywhere. Additionally, the younger generation, who are more tech-savvy, are showing a preference for digital investment options over traditional methods. This shift in customer preferences is fueling the growth of the Digital Investment market in Gambia.

Trends in the market indicate a growing interest in fintech and digital solutions. Fintech companies are leveraging technology to provide innovative investment solutions, such as robo-advisors and online trading platforms. These platforms offer personalized investment advice, low fees, and seamless user experience, attracting a larger customer base.

Furthermore, the increasing adoption of mobile banking and digital payments in Gambia is creating a conducive environment for the growth of the Digital Investment market. Local special circumstances, such as the limited availability of traditional banking services in certain areas of Gambia, are also driving the growth of the Digital Investment market. Digital investment platforms provide an alternative for individuals who do not have easy access to physical bank branches.

Moreover, the COVID-19 pandemic has accelerated the adoption of digital solutions across various sectors, including finance. As a result, more individuals are turning to digital investment platforms as a safe and convenient way to grow their wealth. Underlying macroeconomic factors, such as the country's economic stability and government initiatives to promote digitalization, are contributing to the development of the Digital Investment market in Gambia.

The government has recognized the potential of the digital economy and has implemented policies and regulations to support its growth. This favorable regulatory environment encourages investment in digital platforms and fosters innovation in the financial sector. In conclusion, the Digital Investment market in Gambia is experiencing significant growth due to shifting customer preferences towards digital solutions, trends in the market favoring fintech and online platforms, local special circumstances such as limited access to traditional banking services, and underlying macroeconomic factors including government support for digitalization.

These factors are driving the adoption of digital investment platforms and shaping the future of the investment landscape in Gambia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.