Digital Investment - Eastern Europe

Eastern Europe

Highlights

Total transaction value in the Digital Investment market is projected to reach US$17.31bn in 2024.
Total transaction value is expected to show an annual growth rate (CAGR 2024-2029) of 7.91% resulting in a projected total amount of US$25.32bn by 2029.
Robo-Advisors dominates the market with a projected total transaction value of US$16.98bn in 2024.
The highest cumulated transaction value is reached United States (US$1.78tn in 2024).

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Investment market in Eastern Europe is experiencing significant growth and development. Customer preferences in the region are shifting towards digital investment platforms due to their convenience and accessibility.

Investors are increasingly looking for online platforms that offer a wide range of investment options, low fees, and user-friendly interfaces. This trend is driven by the increasing adoption of technology and internet penetration in Eastern European countries. Trends in the market indicate that digital investment platforms are expanding their services to cater to the specific needs of Eastern European investors.

These platforms are offering localized investment options, such as government bonds and real estate funds, which are popular among the local population. Additionally, they are providing educational resources and tools to help investors make informed decisions and manage their portfolios effectively. Local special circumstances in Eastern Europe contribute to the development of the digital investment market.

The region has a large population of tech-savvy individuals who are comfortable using online platforms for various purposes, including financial transactions. Furthermore, the relatively underdeveloped traditional banking sector in some Eastern European countries has created a demand for alternative investment options, leading to the rise of digital investment platforms. Underlying macroeconomic factors also play a role in the growth of the digital investment market in Eastern Europe.

The region has seen steady economic growth in recent years, which has increased disposable income and created a favorable investment environment. Additionally, low interest rates in many Eastern European countries have made traditional savings accounts less attractive, prompting individuals to seek alternative investment opportunities. In conclusion, the Digital Investment market in Eastern Europe is developing due to shifting customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

As digital investment platforms continue to innovate and cater to the specific needs of Eastern European investors, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.