Digital Assets

Brazil

Highlights

The projected revenue in the Digital Assets market of Brazil is expected to reach US$2.1bn in 2024.
It is anticipated that the revenue will exhibit an annual growth rate (CAGR 2024-2025) of -2.56%, resulting in a projected total of US$2.1bn by 2025.
In 2024, the average revenue per user in the Digital Assets market is estimated to be US$66.7.
When compared globally, United States leads in revenue with US$10.0bn in 2024.
The number of users in the Digital Assets market of Brazil is expected to reach 31.90m users by 2025.
The user penetration rate is projected to be 15.68% in 2024 and is expected to increase to 15.68% by 2025.
Brazil's digital asset market is experiencing rapid growth, driven by increasing adoption of cryptocurrencies and blockchain technology.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Currently, there are several trends in digital assets that are worth noting. One of the most notable is the growing interest in non-fungible tokens (NFTs), which are unique digital assets that are authenticated using blockchain technology. Another trend is the increasing popularity of stablecoins, which are digital assets that are designed to maintain a stable value relative to a particular asset, such as the US dollar. Additionally, there is a growing interest in decentralized finance (DeFi) platforms, which allow individuals to engage in financial activities, such as lending and borrowing, without the need for intermediaries.
Several factors are driving the growth of the digital assets market. One of the most significant is the increasing adoption of blockchain technology, which provides a secure and transparent way to verify transactions. Additionally, the growing interest in decentralized finance (DeFi) is driving demand for digital assets, as individuals seek ways to participate in financial activities without relying on traditional financial institutions. Another factor is the growing awareness of the potential benefits of digital assets, such as lower transaction costs, faster transaction times, and increased liquidity.
The digital assets market is expected to continue growing in the coming years, driven by factors such as increasing adoption of blockchain technology, growing interest in decentralized finance, and the increasing popularity of non-fungible tokens. Additionally, the development of new use cases for digital assets, such as in the gaming industry and for digital identity verification, is likely to further drive growth. However, as with any emerging market, there are also risks and challenges, such as regulatory uncertainty and the potential for market volatility.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.