Crowdinvesting - Gambia

Gambia

Highlights

The Gambia is expected to see the total transaction value in the Crowdinvesting market reach US$871.40 in 2024.
When comparing globally, it is evident that the United Kingdom leads with a transaction value of US$608m in 2024.
Gambia's Crowdinvesting market is gaining traction among local entrepreneurs seeking alternative capital raising opportunities in the evolving financial landscape.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Crowdinvesting market in Gambia is experiencing steady growth and development, driven by customer preferences, local special circumstances, and underlying macroeconomic factors. Customer preferences in Gambia are increasingly favoring crowdinvesting as a means of investment.

This is due to the potential for higher returns compared to traditional investment options, such as savings accounts or government bonds. Additionally, crowdinvesting provides an opportunity for individuals to support local businesses and startups, which is appealing to Gambians who value community development and entrepreneurship. Trends in the market indicate a growing number of crowdinvesting platforms and campaigns in Gambia.

This can be attributed to the increasing availability of internet access and smartphone usage in the country. As more Gambians gain access to online platforms, they are able to participate in crowdinvesting opportunities and contribute to projects that align with their interests and values. This trend is expected to continue as technology continues to advance and internet penetration rates increase.

Local special circumstances also contribute to the development of the crowdinvesting market in Gambia. The country has a vibrant entrepreneurial ecosystem, with a growing number of startups and small businesses seeking funding. Crowdinvesting provides an alternative source of capital for these ventures, allowing them to access funding that may not be available through traditional channels.

This is particularly important in a country where access to finance can be limited, and crowdinvesting offers a more inclusive and accessible option for entrepreneurs. Underlying macroeconomic factors also play a role in the development of the crowdinvesting market in Gambia. The government has implemented policies and initiatives to promote entrepreneurship and attract foreign investment, creating a supportive environment for startups and small businesses.

Additionally, Gambia has seen positive economic growth in recent years, which has increased consumer confidence and disposable income. This, in turn, has led to a greater willingness to invest in crowdinvesting opportunities. In conclusion, the crowdinvesting market in Gambia is experiencing growth and development due to customer preferences, local special circumstances, and underlying macroeconomic factors.

As more Gambians recognize the potential of crowdinvesting as an investment option and as the entrepreneurial ecosystem continues to thrive, the market is expected to continue its positive trajectory. With the right regulatory framework and continued economic growth, crowdinvesting has the potential to play a significant role in driving economic development and fostering innovation in Gambia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.