Meal Delivery - Vietnam | Statista Market Forecast

The Meal Delivery market in Vietnam is estimated to generate a revenue of US$602.40m in 2024.
It is projected to experience a compound annual growth rate (CAGR 2024-2029) of 2.85%, resulting in a market volume of US$693.30m by 2029.
In the Platform Deliverymarket, in Vietnam is expected to have a market volume of US$474.00m in 2024.
When compared globally, China is anticipated to generate the highest revenue of US$184.50bn in the same year.
The average revenue per user (ARPU) in the Meal Delivery market in Vietnam is projected to be US$33.93 in 2024.
Additionally, the number of users in this market is expected to reach 19.7m users by 2029.
The user penetration rate in the Meal Delivery market is estimated to be at 17.8% in 2024.
Vietnam's meal delivery market is experiencing rapid growth fueled by the increasing demand for convenient and affordable food options in urban areas.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

Meal delivery services have become increasingly popular in Vietnam, with a variety of options available to consumers. Vietnamese cuisine is known for its diverse and flavorful dishes, and the convenience of having these meals delivered to their doorstep has made it a popular choice among busy consumers.

Customer preferences: Vietnamese consumers are increasingly turning to meal delivery services for their convenience and variety. With a busy lifestyle, many consumers prefer the ease of having meals delivered to their doorstep rather than cooking at home or going out to eat. Additionally, the variety of options available from different restaurants and cuisines is appealing to consumers who want to try new dishes without leaving their homes.

Trends in the market: One of the key trends in the meal delivery market in Vietnam is the rise of technology and digital platforms. Many meal delivery services are now available through mobile apps, making it easier for consumers to order and pay for their meals. Additionally, some services are offering tracking features that allow customers to see the status of their delivery in real-time.Another trend in the market is the increasing focus on healthy and sustainable options. Many meal delivery services are now offering organic and locally sourced ingredients, as well as vegetarian and vegan options. This reflects a growing awareness among consumers about the importance of eating healthy and sustainable food.

Local special circumstances: Vietnam's rapidly growing middle class is driving the demand for meal delivery services. As more people enter the workforce and lead busy lifestyles, the convenience of having meals delivered has become increasingly appealing. Additionally, Vietnam's large and densely populated cities make it difficult for consumers to travel to restaurants or markets, further driving the demand for meal delivery services.

Underlying macroeconomic factors: Vietnam's strong economic growth and increasing urbanization are contributing to the growth of the meal delivery market. As more people move to cities and enter the workforce, the demand for convenient and affordable meal options is increasing. Additionally, the rise of technology and e-commerce is making it easier for consumers to order and pay for their meals online, further driving the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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