Platform Delivery - Pakistan

Pakistan

Highlights

The Platform Delivery market in Pakistan is projected to reach a revenue of US$177.20m by 2024.
This is expected to show an annual growth rate (CAGR 2024-2029) of 13.95%, resulting in a projected market volume of US$340.30m by 2029.
By that year, the number of users in the Platform Delivery market in Pakistan is expected to amount to 13.8m users.
The user penetration, which currently stands at 3.0% in 2024, is projected to reach 5.1% by 2029.
The average revenue per user (ARPU) is expected to be US$24.11 in Pakistan.
In global comparison, China is expected to generate the highest revenue in the Platform Delivery market, with US$166.80bn in 2024.
Additionally, China is projected to have the highest user penetration rate in the Platform Delivery market, with a rate of 52.8%.
Pakistan's platform delivery market is experiencing rapid growth due to increasing smartphone penetration and the rise of online food delivery platforms like Foodpanda and Careem Now.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Platform Delivery market in Pakistan has been experiencing significant growth in recent years.

Customer preferences: Customers in Pakistan have shown a growing preference for online shopping and food delivery services, which has led to an increase in demand for platform delivery services. The convenience and ease of ordering from home has become increasingly popular, especially among the younger generation.

Trends in the market: The Platform Delivery market in Pakistan has been growing rapidly in recent years, with both local and international players entering the market. The competition has led to increased innovation and improved services, with companies offering a wider range of products and faster delivery times. The market has also seen the emergence of new business models, such as ride-hailing services that have expanded into food delivery.

Local special circumstances: Pakistan has a large population of over 200 million people, with a growing middle class and increasing disposable income. This has led to a rise in consumer spending, particularly in urban areas. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping and delivery services, as people have been forced to stay at home and avoid crowded public spaces.

Underlying macroeconomic factors: Pakistan's economy has been growing in recent years, with a focus on digitalization and modernization. The government has launched initiatives to promote e-commerce and encourage the growth of the digital economy. Additionally, the country has a large pool of young, tech-savvy consumers who are driving the demand for online services. However, there are also challenges in the market, including a lack of infrastructure and regulatory issues that need to be addressed for sustained growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.