Platform Delivery - Kazakhstan

Kazakhstan

Highlights

The Platform Delivery market in Kazakhstan is projected to reach a revenue of US$22.11m by 2024.
This is expected to show an annual growth rate (CAGR 2024-2029) of 11.43%, resulting in a projected market volume of US$37.98m by 2029.
In Kazakhstan's Platform Delivery market, the number of users is expected to amount to 1.7m users by 2029.
The user penetration is predicted to be 5.1% in 2024 and is expected to reach 8.2% by 2029.
The average revenue per user (ARPU) is projected to amount to US$21.79.
In the global comparison, China is expected to generate the most revenue in the Platform Delivery market, with a staggering US$166.80bn in 2024.
Additionally, China will have the highest user penetration rate in the Platform Delivery market, projected to be 52.8%.
The platform delivery market in Kazakhstan is experiencing rapid growth, fueled by increased demand for convenient and efficient delivery services in urban areas.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Platform Delivery market in Kazakhstan has been experiencing steady growth in recent years, driven by various factors that have contributed to the increasing demand for platform delivery services in the country.

Customer preferences: Kazakhstan is a country with a growing middle class, a tech-savvy population, and an increasing number of online shoppers. Customers in the country are increasingly looking for convenience and speed in their online shopping experience, which has led to a surge in demand for platform delivery services. Customers are also becoming more discerning about the quality of service they receive, and are willing to pay a premium for fast and reliable delivery.

Trends in the market: One of the key trends in the Platform Delivery market in Kazakhstan is the rise of e-commerce. The growth of e-commerce in the country has been driven by the increasing availability of high-speed internet and smartphones, as well as the growing middle class. This has led to a surge in demand for platform delivery services, as more and more customers turn to online shopping for their everyday needs.Another trend in the market is the increasing competition among platform delivery providers. As the market grows, more players are entering the space, offering a range of services to customers. This has led to increased innovation and differentiation among providers, with many offering same-day or even one-hour delivery options.

Local special circumstances: Kazakhstan is a vast country with a relatively small population, which presents unique challenges for platform delivery providers. The country's infrastructure is not well-developed, particularly in rural areas, which can make it difficult for providers to reach customers in these areas. Additionally, the country's harsh climate can present logistical challenges for delivery providers, particularly during the winter months.

Underlying macroeconomic factors: The growth of the Platform Delivery market in Kazakhstan is being driven by a number of underlying macroeconomic factors. These include the country's growing middle class, its increasing adoption of technology, and the rise of e-commerce. Additionally, the government has been taking steps to encourage the growth of the digital economy, which has helped to create a favorable environment for platform delivery providers. Overall, the Platform Delivery market in Kazakhstan is expected to continue to grow in the coming years, driven by these underlying factors and the increasing demand for convenient and reliable delivery services.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.