Meal Delivery - North Macedonia | Statista Market Forecast

The Meal Delivery market in North Macedonia is projected to generate a revenue of US$3.45m in 2024.
It is expected to experience an annual growth rate (CAGR 2024-2029) of 6.03%, leading to a projected market volume of US$4.63m by 2029.
In North Macedonia, the Platform Deliverymarket is anticipated to reach a market volume of US$1.90m in 2024.
In comparison to other countries globally, China is expected to generate the highest revenue of US$184.50bn in the same year.
The average revenue per user (ARPU) in the Meal Delivery market in North Macedonia is projected to be US$27.15 in 2024.
Additionally, the number of users in the Meal Delivery market is expected to reach 162.0k users by 2029.
The user penetration rate in the Meal Delivery market in North Macedonia is estimated to be 6.1% in 2024.
The meal delivery market in North Macedonia is experiencing a surge in demand due to the convenience and time-saving benefits it offers to busy individuals.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

The Meal Delivery market in North Macedonia has been experiencing a significant growth in recent years.

Customer preferences: North Macedonian consumers are increasingly turning to meal delivery services due to their busy lifestyles. The convenience of having meals delivered directly to their doorstep has become a popular choice for many. Additionally, the COVID-19 pandemic has accelerated the demand for meal delivery services as more people are staying at home and avoiding crowded restaurants.

Trends in the market: One of the trends in the North Macedonian Meal Delivery market is the increasing popularity of healthy food options. Consumers are becoming more health-conscious and are looking for meal delivery services that offer healthy and nutritious meals. Another trend is the rise of online ordering platforms and mobile apps, making it easier for consumers to order meals and track their delivery status.

Local special circumstances: North Macedonia is a small country with a developing economy. As a result, the Meal Delivery market is still in its early stages of development. However, the market has great potential due to the increasing demand for meal delivery services and the growing number of food delivery companies entering the market. Additionally, the country's rich culinary tradition and diverse cuisine provide a unique opportunity for meal delivery services to offer a wide range of local and traditional dishes.

Underlying macroeconomic factors: The North Macedonian economy has been growing steadily in recent years, with a focus on developing the tourism and service sectors. This has created a favorable environment for the Meal Delivery market to grow and expand. Additionally, the country's young and tech-savvy population has embraced digital platforms and online ordering, providing a strong customer base for meal delivery services to tap into. The government's efforts to improve infrastructure and encourage foreign investment have also contributed to the growth of the Meal Delivery market in North Macedonia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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