Retail Delivery - Morocco

Morocco

Highlights

The Reail Delivery market in Morocco is expected to see a significant increase in revenue, reaching a projected amount of US$57.99m in 2024.
This is anticipated to be driven by an annual growth rate (CAGR 2024-2029) of 15.33%, resulting in a projected market volume of US$118.30m by 2029.
Furthermore, the number of users in the Reail Delivery market in Morocco is expected to reach approximately 5.9m users by 2029.
The user penetration rate, which is the percentage of the population using Reail Delivery market services, is projected to increase from 11.3% in 2024 to 14.9% by 2029.
The average revenue per user (ARPU) in Morocco's Reail Delivery market is expected to be around US$13.46.
In a global comparison, United States is anticipated to generate the highest revenue in the Reail Delivery market, reaching an estimated amount of US$195.40bn in 2024.
On the other hand, United States is projected to have the highest user penetration rate in the Reail Delivery market, with a projected rate of 30.4%.
Morocco's retail delivery market is experiencing a surge in demand for online grocery shopping, driven by convenience and a growing middle class.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Retail Delivery market in Morocco has been experiencing significant growth in recent years.

Customer preferences: Moroccan consumers are increasingly turning to online shopping due to the convenience it offers. The younger generation is particularly tech-savvy and prefers to shop online, while older consumers are also starting to embrace e-commerce. In addition, the COVID-19 pandemic has accelerated the shift towards online shopping as consumers have been forced to stay at home.

Trends in the market: One of the key trends in the Retail Delivery market in Morocco is the growth of e-commerce platforms. Several major players have entered the Moroccan market in recent years, offering consumers a wide range of products at competitive prices. Another trend is the increasing use of mobile devices for online shopping, with many e-commerce platforms launching mobile apps to cater to this growing trend. Finally, there has been a rise in demand for same-day and next-day delivery services, as consumers seek greater convenience and faster delivery times.

Local special circumstances: Morocco has a relatively young population, with a median age of just 29. This has contributed to the growth of e-commerce, as younger consumers are more likely to shop online. In addition, Morocco has a rapidly growing middle class, which is driving demand for higher-quality products and services. Finally, the government has been actively promoting the development of e-commerce in Morocco, which has helped to create a favorable environment for online retailers and delivery companies.

Underlying macroeconomic factors: Morocco has a relatively stable economy, with GDP growth averaging around 3% in recent years. The country has also made significant progress in improving its infrastructure, which has helped to support the growth of e-commerce and delivery services. In addition, Morocco has a strategic location, with easy access to Europe, Africa, and the Middle East, which has made it an attractive location for international e-commerce companies looking to expand their operations. Finally, Morocco has a relatively low level of internet penetration, which suggests that there is significant potential for further growth in the e-commerce and delivery markets.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.