Grocery Delivery - North Macedonia

The Grocery Delivery market in North Macedonia is projected to reach a revenue of US$30.98m in 2024.
With an expected annual growth rate (CAGR 2024-2029) of 5.95%, the market is projected to reach a volume of US$41.36m by 2029.
In the Retail Delivery market, the projected market volume in North Macedonia is US$30.98m in 2024.
When compared globally, China is expected to generate the highest revenue in the Grocery Delivery market, reaching US$266.00bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market in North Macedonia is projected to be US$116.40 in 2024.
By 2029, the number of users in the Grocery Delivery market is expected to reach 356.9k users.
User penetration in the Grocery Delivery market in North Macedonia is projected to be at 12.8% in 2024.
North Macedonia's grocery delivery market is experiencing rapid growth, driven by increasing demand for convenient and time-saving shopping options.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

The Grocery Delivery market in North Macedonia has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the increasing demand for convenience among consumers. With busy schedules and a desire to avoid crowded stores, many consumers are turning to online grocery delivery services. Additionally, the COVID-19 pandemic has accelerated this trend as more people are looking for ways to minimize their exposure to the virus.

Trends in the market: As a result of these changing customer preferences, there has been a surge in the number of grocery delivery services available in North Macedonia. This includes both traditional brick-and-mortar retailers offering online ordering and delivery, as well as dedicated online grocery delivery companies. Many of these services offer a wide selection of products, competitive pricing, and fast delivery times to attract customers.

Local special circumstances: North Macedonia is a small country with a relatively low population density, which can make it challenging for traditional retailers to operate profitably. This has created an opportunity for online grocery delivery companies to fill the gap and offer customers a more convenient shopping experience. Additionally, the country has a young and tech-savvy population that is comfortable with using digital services.

Underlying macroeconomic factors: The growth of the Grocery Delivery market in North Macedonia is also being driven by broader macroeconomic trends. The country has a rapidly growing economy, with a focus on technology and innovation. This has created an environment that is conducive to the development of new digital services, including online grocery delivery. Additionally, North Macedonia has a strong logistics infrastructure, which makes it easier for companies to deliver products quickly and efficiently.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.