Grocery Delivery - Morocco | Statista Market Forecast

The Grocery Delivery market in Morocco is anticipated to generate revenue of US$109.40m by 2024.
This revenue is predicted to experience a Compound Annual Growth Rate (CAGR) of 12.59% from 2024 to 2029, resulting in a market volume of US$197.90m by 2029.
In comparison, the Retail Delivery market is projected to reach US$57.99m in 2024.
In terms of global revenue, China is expected to generate the highest amount with US$266.00bn in 2024.
The Average Revenue per User (ARPU) in the Grocery Delivery market is estimated to be US$20.55 in 2024.
Additionally, the number of users in the Grocery Delivery market is expected to reach 7.5m users by 2029.
The user penetration rate in the Grocery Delivery market is projected to be 13.9% in 2024.
The demand for grocery delivery services has surged in Morocco due to the convenience it offers in navigating the country's bustling markets and busy lifestyle.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

Morocco is a country known for its vibrant culture, colorful markets, and delicious cuisine. It is also a country where the Grocery Delivery market is rapidly developing, offering convenience to customers in urban areas.

Customer preferences: Moroccan customers are increasingly turning to online grocery shopping and delivery services due to their busy lifestyles and the convenience of having groceries delivered to their doorstep. This trend is particularly prevalent in urban areas where people have limited time to shop for groceries.

Trends in the market: The Grocery Delivery market in Morocco is experiencing significant growth due to the increasing availability of online platforms and delivery services. Many traditional grocery stores are also expanding their online presence to cater to the growing demand for online grocery shopping. Additionally, the COVID-19 pandemic has accelerated the growth of the Grocery Delivery market in Morocco, as customers are now more concerned about social distancing and avoiding crowded places.

Local special circumstances: Morocco has a unique grocery culture, with many traditional markets and street vendors offering fresh produce and local specialties. However, the Grocery Delivery market is primarily focused on urban areas, where customers are more likely to shop online due to convenience and time constraints. Additionally, the high cost of delivery services may deter some customers from using these services, particularly in rural areas.

Underlying macroeconomic factors: Morocco has a growing middle class, which is driving the growth of the Grocery Delivery market. Additionally, the country has a high smartphone penetration rate, which has made it easier for customers to shop online. However, the country still faces challenges such as limited internet access in rural areas and a lack of infrastructure to support the growth of the Grocery Delivery market. Despite these challenges, the Grocery Delivery market in Morocco is expected to continue growing in the coming years, driven by changing customer preferences and the increasing availability of online platforms and delivery services.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.