Grocery Delivery - Bhutan | Statista Market Forecast

The revenue in Bhutan's Grocery Delivery market is projected to reach US$32.35m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 5.58%, resulting in a projected market volume of US$42.44m by 2029.
In Bhutan, the Retail Delivery market has a projected market volume of US$32.35m in 2024.
In global comparison, China is expected to generate the most revenue in the Grocery Delivery market, reaching US$266.00bn in 2024.
The average revenue per user (ARPU) in Bhutan's Grocery Delivery market is projected to amount to US$394.20 in 2024.
Moreover, the number of users in the Grocery Delivery market in Bhutan is expected to amount to 111.2k users by 2029.
Furthermore, the user penetration in Bhutan's Grocery Delivery market will be at 10.4% in 2024.
Due to Bhutan's mountainous terrain and remote rural areas, there is a growing demand for grocery delivery services to provide access to essential goods for all citizens.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

The demand for grocery delivery services has been on the rise in Bhutan, with an increasing number of consumers opting for this convenient and time-saving option.

Customer preferences: Bhutanese consumers are increasingly looking for hassle-free and time-saving options for their grocery shopping needs, and grocery delivery services are meeting this demand. With the rise of digitalization and e-commerce, consumers are becoming more comfortable with online shopping and home delivery services. Additionally, the COVID-19 pandemic has accelerated this trend, as consumers are avoiding crowded places and looking for contactless delivery options.

Trends in the market: The grocery delivery market in Bhutan is still in its early stages, with a few players entering the market in recent years. However, the market is expected to grow rapidly in the coming years, driven by increasing demand from consumers and the expansion of e-commerce platforms. With the rise of online grocery shopping, retailers are also investing in their own delivery services to compete with third-party providers.

Local special circumstances: Bhutan is a small, landlocked country with a population of around 750,000 people. The country has a unique culture and way of life, with a strong emphasis on Gross National Happiness (GNH) and sustainable development. This means that businesses operating in Bhutan need to be mindful of the local culture and values, and prioritize sustainability and social responsibility. Additionally, the country's mountainous terrain and limited infrastructure can pose challenges for logistics and delivery services.

Underlying macroeconomic factors: Bhutan's economy is heavily reliant on hydropower exports and tourism, with limited domestic industries. However, the government has been promoting economic diversification and entrepreneurship, which has led to the growth of small and medium-sized enterprises (SMEs) in the country. The rise of e-commerce and online platforms has provided opportunities for these SMEs to reach a wider audience and grow their businesses. Additionally, Bhutan has a young and tech-savvy population, which is driving the adoption of digital services and online shopping.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.