Online Food Delivery - Gabon

Gabon

The Online Food Delivery market in Gabon is projected to reach a revenue of US$46.50m in 2024.
It is expected to exhibit an annual growth rate (CAGR 2024-2029) of 5.19%, resulting in a projected market volume of US$59.90m by 2029.
In the Meal Delivery market, a revenue growth of 12.7% is anticipated in 2025.
The Meal Delivery market is projected to have a market volume of US$45.93m in 2024.
When compared globally, China is expected to generate the highest revenue, amounting to US$450.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market is projected to be US$440.10 in 2024.
As for the Grocery Delivery market in Gabon, the number of users is expected to reach 148.7k users by 2029.
The user penetration in the Grocery Delivery market will be at 4.2% in 2024.
Gabon's online food delivery market is experiencing a surge in demand as consumers seek convenience and safety amid the COVID-19 pandemic.

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Analyst Opinion

The food industry in Gabon has been growing at a steady pace in recent years, with the online food delivery market being no exception.

Customer preferences: Gabonese consumers are increasingly turning to online food delivery services due to the convenience they offer. With busy lifestyles and limited time to prepare meals, ordering food online has become a popular option. Additionally, the younger generation in Gabon is more tech-savvy and comfortable with using online platforms to order food.

Trends in the market: The online food delivery market in Gabon has seen significant growth in recent years, with several international players entering the market. This has led to increased competition and innovation, with companies offering a wider range of food options and faster delivery times. Additionally, there has been a trend towards healthier food options and a focus on locally sourced ingredients.

Local special circumstances: Gabon is a country with a diverse culinary landscape, with influences from French, African, and other cuisines. This has led to a wide range of food options being available for online delivery, catering to different tastes and preferences. Additionally, the COVID-19 pandemic has accelerated the growth of the online food delivery market in Gabon, with more consumers opting for contactless delivery options.

Underlying macroeconomic factors: Gabon has a growing middle class with increasing purchasing power, which has led to a rise in demand for online food delivery services. Additionally, the government has been investing in infrastructure development, such as improving internet connectivity, which has made it easier for consumers to access online food delivery platforms. However, challenges such as high import tariffs on food products and limited availability of certain ingredients can impact the growth of the online food delivery market in Gabon.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.