eServices

The eServices market in Pakistan is expected to generate a revenue of US$2.08bn in 2024.
With a projected annual growth rate (CAGR 2024-2029) of 12.98%, the market is anticipated to reach a volume of US$3.83bn by 2029.
In the 0.0 market, a revenue growth of 0.0 is expected in 2025.0.
Moving on to the 0.0 market, it is projected to have a market volume of 0.0 in 2024.
When compared globally, China is expected to generate the highest revenue, amounting to US$495.50bn in 2024.
The average revenue per user (ARPU) in the 0.0 market is projected to be 0.0 in 2024.
Furthermore, the number of users in the 0.0 market is expected to reach 0.0 by 2029.
In terms of user penetration, the 0.0 market will have a penetration rate of 0.0 in 2024.
Pakistan's eServices market is expanding rapidly, driven by the increasing adoption of online payment systems and the growing demand for digital media and entertainment services.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Pakistan has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Pakistan have shifted towards convenience and efficiency, leading to an increased demand for eServices. With the rapid proliferation of smartphones and internet connectivity, consumers are increasingly relying on digital platforms for various services such as online shopping, food delivery, ride-hailing, and digital payments. This shift in preferences is fueled by the convenience and time-saving benefits offered by eServices, as well as the availability of a wide range of options and competitive pricing. Trends in the eServices market in Pakistan indicate a growing emphasis on technology-driven solutions. Companies are leveraging emerging technologies such as artificial intelligence, machine learning, and big data analytics to enhance the customer experience and streamline operations. For example, e-commerce platforms are using AI algorithms to personalize product recommendations, while ride-hailing companies are using data analytics to optimize routes and reduce wait times. These trends indicate a focus on innovation and continuous improvement in the eServices sector. Local special circumstances also play a role in the development of the eServices market in Pakistan. The country has a large young population, with a high percentage of tech-savvy individuals. This demographic factor contributes to the adoption of eServices, as young consumers are more comfortable with technology and eager to embrace digital solutions. Furthermore, the increasing urbanization in Pakistan has led to a higher concentration of potential customers in cities, where access to eServices is more readily available. Underlying macroeconomic factors have also contributed to the growth of the eServices market in Pakistan. The country has witnessed steady economic growth and rising disposable incomes, which have increased consumer spending power. This has created a favorable environment for the eServices sector, as consumers have more financial resources to spend on online shopping, digital entertainment, and other eServices. Additionally, government initiatives to promote digitalization and financial inclusion have further facilitated the growth of the eServices market. In conclusion, the eServices market in Pakistan is developing rapidly due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience and efficiency offered by eServices, the emphasis on technology-driven solutions, the young and tech-savvy population, and the favorable macroeconomic environment have all contributed to the growth of the eServices sector in Pakistan. As the market continues to evolve, it is expected to witness further expansion and innovation in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.