The eServices market in Gabon has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in Gabon have shifted towards digital services, with a growing demand for online shopping, digital banking, and e-government services. This can be attributed to the convenience and accessibility offered by eServices, allowing customers to access a wide range of products and services from the comfort of their own homes. Additionally, the COVID-19 pandemic has accelerated the adoption of eServices as customers seek contactless solutions to meet their needs. Trends in the market indicate a growing focus on mobile applications and digital platforms. Mobile apps have become an integral part of daily life for many Gabonese consumers, providing them with easy access to a variety of eServices. This trend is further fueled by the increasing penetration of smartphones and affordable mobile data plans. Moreover, digital platforms are emerging as key players in the eServices market, offering a one-stop solution for customers to access multiple services such as transportation, food delivery, and online shopping. Local special circumstances in Gabon, such as a relatively young population and a high level of smartphone penetration, have contributed to the growth of the eServices market. The majority of Gabonese population falls within the younger age bracket, which is more inclined towards adopting digital technologies and embracing eServices. Additionally, the widespread availability of affordable smartphones has made it easier for people to access eServices, even in remote areas. Underlying macroeconomic factors also play a role in the development of the eServices market in Gabon. The country has been experiencing steady economic growth, which has led to an increase in disposable income and consumer spending. This, in turn, has created a favorable environment for the growth of eServices, as customers have more purchasing power to engage in online transactions. Furthermore, the government has been actively promoting digitalization and investing in infrastructure development to support the growth of the eServices sector. In conclusion, the eServices market in Gabon is experiencing rapid growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. As digitalization continues to advance, it is expected that the eServices market in Gabon will further expand, providing customers with more options and convenience in accessing various services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
