Dating Services

Revenue in the Dating Services market is projected to reach US$13.07m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.36%, resulting in a projected market volume of US$13.30m by 2029.
The Matchmaking market has a projected market volume of US$11.94m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$3.83 in 2024.
In the Dating Services market, the number of users is expected to amount to 4.3m users by 2029.
User penetration in the Dating Services market will be at 1.4% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Pakistan has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing acceptance of online dating platforms. Customer preferences in the Dating Services market have shifted towards online platforms, as more people are looking for convenient and efficient ways to meet potential partners. The younger generation, in particular, is more open to using dating apps and websites to find love. This trend is in line with the global market, where online dating has become increasingly popular. One of the key trends in the Pakistani dating market is the rise of niche dating platforms. These platforms cater to specific demographics or interests, allowing users to find potential partners who share their values or hobbies. This trend reflects the growing demand for personalized dating experiences and the desire to connect with like-minded individuals. Another trend in the market is the increasing use of dating apps on smartphones. With the growing penetration of smartphones in Pakistan, more people have access to dating apps and can easily connect with potential partners. This trend has also been fueled by the COVID-19 pandemic, as people turned to online dating to meet new people while practicing social distancing. Local special circumstances in Pakistan also play a role in the development of the Dating Services market. The conservative cultural norms in the country have traditionally made it challenging for young people to openly date or find partners. However, with the increasing influence of Western culture and the rise of urbanization, attitudes towards dating are gradually changing. This shift in mindset has created a favorable environment for the growth of the Dating Services market. Underlying macroeconomic factors also contribute to the development of the Dating Services market in Pakistan. The country has a large and growing population, with a significant proportion of young people. This demographic factor provides a large customer base for dating services. Additionally, the increasing internet penetration and access to smartphones have made it easier for people to engage in online dating. In conclusion, the Dating Services market in Pakistan is experiencing growth due to changing customer preferences, the rise of online platforms, and the increasing acceptance of dating apps. Niche dating platforms and smartphone usage are among the key trends in the market. The evolving cultural norms and favorable demographic factors in Pakistan further contribute to the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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