Matchmaking - North Macedonia

North Macedonia

Highlights

Revenue in the Matchmaking market is projected to reach US$617.60k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of NaN%, resulting in a projected market volume of US$-556.20k by 2029.
In the Matchmaking market, the number of users is expected to amount to 14.9k users by 2029.
User penetration will be 0.7% in 2024 and is expected to hit 0.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$43.18.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in North Macedonia is experiencing significant growth and development, driven by changing customer preferences and local special circumstances.

Customer preferences: In recent years, there has been a shift in customer preferences towards more casual and non-committal relationships. This trend can be attributed to various factors, including changing societal norms, increased urbanization, and the influence of Western culture. Young adults in particular are seeking casual dating experiences as a way to explore their options and have fun without the pressure of a committed relationship. Additionally, the convenience and accessibility of online dating platforms have made it easier for individuals to connect with others who share similar interests and desires.

Trends in the market: One of the key trends in the Casual Dating market in North Macedonia is the growing popularity of online dating platforms. These platforms provide a convenient and discreet way for individuals to meet and connect with potential partners. The use of mobile dating apps has also become increasingly common, allowing users to easily browse profiles and chat with other users on the go. This trend is expected to continue as more and more people embrace technology and seek out casual dating experiences. Another trend in the market is the rise of niche dating platforms catering to specific interests and preferences. These platforms offer a more targeted approach to casual dating, allowing individuals to find like-minded partners who share their hobbies, interests, or sexual preferences. This trend reflects the growing demand for personalized and tailored dating experiences, as individuals seek out connections with others who can fulfill their specific desires and fantasies.

Local special circumstances: North Macedonia is a small country with a relatively conservative society, which can influence the development of the Casual Dating market. While casual dating is becoming more accepted and popular among young adults, there may still be some social stigma attached to it, particularly in more traditional and rural areas. This can impact the willingness of individuals to openly engage in casual dating and may lead to a preference for more discreet and private platforms.

Underlying macroeconomic factors: The growth of the Casual Dating market in North Macedonia is also influenced by underlying macroeconomic factors. As the country continues to develop and modernize, there is an increasing emphasis on individualism and personal freedom. This shift in values and attitudes towards relationships and dating is driving the demand for casual dating experiences. Additionally, the rising disposable income and higher levels of education among young adults are enabling them to explore their options and engage in casual dating activities. In conclusion, the Casual Dating market in North Macedonia is experiencing growth and development driven by changing customer preferences, the rise of online dating platforms, and the influence of local special circumstances and underlying macroeconomic factors. As societal norms continue to evolve and technology advances, the market is expected to expand further, providing individuals with more opportunities to connect and explore casual dating experiences.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.