Matchmaking - Morocco

Morocco

Highlights

Revenue in the Matchmaking market is projected to reach US$3.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.16%, resulting in a projected market volume of US$3.78m by 2029.
In the Matchmaking market, the number of users is expected to amount to 145.1k users by 2029.
User penetration will be 0.3% in 2024 and is expected to hit 0.4% by 2029.
The average revenue per user (ARPU) is expected to amount to US$26.84.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Casual dating has gained significant popularity in Morocco in recent years, with a growing number of individuals seeking casual relationships and connections.

Customer preferences: Moroccan consumers are increasingly embracing the concept of casual dating as a way to explore new relationships and experiences. This shift in customer preferences can be attributed to several factors. Firstly, the rise of social media and dating apps has made it easier for people to connect with others who share similar interests and desires. These platforms provide a convenient and discreet way to meet potential partners, which appeals to many individuals in Morocco. Additionally, societal attitudes towards relationships and dating have become more open and accepting. Traditional norms and expectations surrounding dating and marriage are evolving, allowing for greater freedom and flexibility in personal relationships. This cultural shift has created a more accepting environment for casual dating, enabling individuals to pursue relationships outside of traditional norms.

Trends in the market: One notable trend in the casual dating market in Morocco is the increasing popularity of dating apps and online platforms. These platforms provide a convenient and efficient way for individuals to connect with others who are interested in casual dating. The ease of use and accessibility of these apps have contributed to their widespread adoption among Moroccan consumers. Another trend is the growing demand for niche dating platforms that cater to specific interests and preferences. For example, there has been a rise in platforms that focus on casual dating for specific age groups, religious affiliations, or hobbies. This trend reflects the desire for more tailored and personalized experiences in the casual dating market.

Local special circumstances: Morocco's unique cultural and religious background influences the casual dating market in the country. While casual dating is becoming more accepted, there are still certain cultural and religious considerations that individuals must navigate. This includes factors such as family expectations, societal norms, and religious beliefs. These factors can influence the way individuals approach casual dating and the level of discretion they prefer.

Underlying macroeconomic factors: Morocco's growing middle class and increasing urbanization have also contributed to the development of the casual dating market. As people have more disposable income and access to technology, they are more likely to engage in casual dating activities. Additionally, the urban lifestyle often provides greater anonymity and opportunities for individuals to meet and connect with others. In conclusion, the casual dating market in Morocco is experiencing significant growth due to shifting customer preferences, the rise of dating apps, and changing societal attitudes. The market is also influenced by local special circumstances, such as cultural and religious factors. The underlying macroeconomic factors, such as the growing middle class and urbanization, further contribute to the development of the market. As these trends continue, it is likely that the casual dating market in Morocco will continue to expand and evolve.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.